Fashion Trust US Awards 2026 – See Photos of Every Celebrity Attending Annual Event! | Abby Champion, Adeline Rudolph, Allison Brie, Arden Cho, Ava Max, Becky G, Bella Poarch, Bethenny Frankel, Billy Zane, Brandon Borror-Chappell, Brittany Snow, Camila Mendes, Caylee Cowan, Cazzie David, Charlotte Lawrence, Chase Stokes, Chriselle Lim, Chrissy Teigen, Coco Jones, D’Arcy Carden, Dixie D’Amelio, Dove Cameron, Dree Hemingway, Ego Nwodim, Elaine Welteroth, Ella Travolta, Elle Chapman, Ellie Thumann, Emily V. Gordon, Emma Chamberlain, Emma Thynn, Erin Lim, Evan Mock, Evan Ross, Event Photos, Extended, Fai Khadra, Fashion, Felix Mallard, Fergie, Francois Arnaud, Garcelle Beauvais, Geena Davis, Georgie Flores, Hunter Doohan, Inanna Sarkis, Izabel Pakzad, Jackie Aina, James Franco, Jasmine Tookes, Jay Ellis, Jeannie Mai, Jenna Dewan, Jewel, Jodie Turner-Smith, Joe Burrow, Jordan Firstman, Jordan McGraw, Julia Fox, Jurnee Smollett, Kali Uchis, Kelsea Ballerini, Kelsey Merritt, Kevin Woo, Kumail Nanjiani, Lake Bell, Lana Condor, Leon Thomas, Leonie Hanne, Lili Reinhart, Longform, Luna Blaise, Lux Pascal, Maddie Ziegler, Madison Bailey, Maika Monroe, Malcolm McRae, Malin Akerman, Maria Bakalova, Melissa McCarthy, Mena Suvari, Meredith Duxbury, Mindy Kaling, Morgan Stewart, Natalia Bryant, Natalie Martinez, Nina Senicar, Olandria Carthen, Olivia Wilde, Pamela Anderson, Paris Jackson, Pritika Swarup, Rahi Chadda, REI AMI, Ryan Destiny, Saint Jhn, Sara Sampaio, Selma Blair, Sharon Stone, suni lee, Tim Schaecker, Tinx, Uzo Aduba, Wallis Day, Winnie Harlow, Yara Shahidi, Yaya DaCosta | Celebrity News and Gossip | Entertainment, Photos and Videos


The 2026 Fashion Trust U.S. Awards was quite the star-studded affair!

Among the celebs hitting the pink carpet on Tuesday (April 7) at Nya Studios included Rei Ami, Dove Cameron, François Arnaud, Uzo Aduba and Malin Akerman.

The Fashion Trust U.S. Awards, which are in its third year, are put on by the non-profit Fashion Trust U.S., which is dedicated to supporting emerging designers. Winners of the awards receive cash prizes up to $200,000, as well as access to mentorship from industry leaders.

Each of the 16 finalists, which must have operated businesses between two to seven years, are chosen by board members of the Trust, made up of stylists, journalists and more, as well as an advisory board, which includes other established designers.

Fashion Trust U.S. is a “nonprofit initiative dedicated to discovering, funding, and nurturing young design talent with the aim of helping them build their label into a thriving global brand.”

Check out the celebrities attending the 2026 Fashion Trust U.S. Awards below…

Fashion Trust US celeb photos

Abby Champion

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Adeline Rudolph

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Allison Brie

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Arden Cho

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Ava Max

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Becky G

FYI: Becky is wearing a Ferrari look.

Fashion Trust US celeb photos

Bella Poarch

FYI: Bella is wearing Do Long.

Fashion Trust US celeb photos

Bethenny Frankel

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Billy Zane

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Brandon Borror-Chappell

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Brittany Snow

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Camila Mendes

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Caylee Cowan

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Cazzie David

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Charlotte Lawrence

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Chase Stokes

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Chriselle Lim

FYI: Chriselle is wearing a Marcelle Barbosa look with jewelry from Jen Insardi of JV Insardi and Ivi Kyratzi of IVI LOS ANGELES.

Fashion Trust US celeb photos

Chrissy Teigen

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Coco Jones

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D’Arcy Carden

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Dixie D’Amelio

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Dove Cameron

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Dree Hemingway

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Ego Nwodim

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Elaine Welteroth

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Ella Bleu Travolta

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Elle Chapman

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Ellie Thumann

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Emily V Gordon & Kumail Nanjiani

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Emma Chamberlain

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Emma Thynn

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Erin Lim

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Evan Mock

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Evan Ross

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Fai Khadra

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Felix Mallard

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Fergie

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François Arnaud

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Garcelle Beauvais

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Geena Davis

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Georgie Flores

FYI: Georgie is wearing a Ceren Ocak dress with D’Accori shoes.

Fashion Trust US celeb photos

Hunter Doohan

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Inanna Sarkis

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Jackie Aina

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James Franco & Izabel Pakzad

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Jasmine Tookes

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Jeannie Mai

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Jenna Dewan

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Jewel

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Jodie Turner-Smith

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Joe Burrow

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Jordan Firstman

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Jordan McGraw & Morgan Stewart

Fashion Trust US celeb photos

Julia Fox

Fashion Trust US celeb photos

Jurnee Smollett

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Kali Uchis

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Kelsea Ballerini

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Kelsey Merritt

Fashion Trust US celeb photos

Kevin Woo

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Lake Bell

Fashion Trust US celeb photos

Lana Condor

Fashion Trust US celeb photos

Leon Thomas

Fashion Trust US celeb photos

Leonie Hanne

Fashion Trust US celeb photos

Lili Reinhart

Fashion Trust US celeb photos

Luna Blaise

Fashion Trust US celeb photos

Lux Pascal

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Maddie Ziegler

Fashion Trust US celeb photos

Madison Bailey

Fashion Trust US celeb photos

Maika Monroe

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Malcolm McRae

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Malin Akerman

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Maria Bakalova

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Melissa McCarthy

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Mena Suvari

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Meredith Duxbury

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Mindy Kaling

Fashion Trust US celeb photos

Natalia Bryant

Fashion Trust US celeb photos

Natalie Martinez

Fashion Trust US celeb photos

Nina Senicar & Jay Ellis

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Olandria Carthen

Fashion Trust US celeb photos

Olivia Wilde

Fashion Trust US celeb photos

Pamela Anderson

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Paris Jackson

Fashion Trust US celeb photos

Pritika Swarup

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Rahi Chadda

FYI: Rahi is wearing Dolce&Gabbana.

Fashion Trust US celeb photos

REI AMI

Fashion Trust US celeb photos

Ryan Destiny

Fashion Trust US celeb photos

Saint JHN

Fashion Trust US celeb photos

Sara Sampio

FYI: Sara is wearing Tony Ward.

Fashion Trust US celeb photos

Selma Blair

Fashion Trust US celeb photos

Sharon Stone

Fashion Trust US celeb photos

Suni Lee

Fashion Trust US celeb photos

Tim Schaecker

Fashion Trust US celeb photos

Tinx

Fashion Trust US celeb photos

Uzo Aduba

Fashion Trust US celeb photos

Wallis Day

Fashion Trust US celeb photos

Winnie Harlow

Fashion Trust US celeb photos

Yara Shahidi

Fashion Trust US celeb photos

Yaya DaCosta





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Recent Reviews


Can you deduct costs incurred while investigating whether to start a business? What if you spend several years researching, planning, and preparing to launch and you incurred costs during these years to do so?

Are these expenses deductible in the years before your business officially begins operations? Does the answer change if the business actually starts and is not just a start-up that never started?

The rules for “pre-start-up” businesses are not all that clear. Court cases like the recent Eason v. Commissioner, T.C. Summary Opinion 2024-17, help explain when these pre-start-up costs are deductible.

Facts & Procedural History

The taxpayer in this case, an engineer by profession, lost his job around the start of 2016. He and his spouse decided to explore various ways to earn a living.

The couple enrolled in two courses offered by a real estate investment seminar company. They paid this company $41,934 for courses in 2016.

The couple then formed a corporation on July 29, 2016, and made an election to have it taxed as an S corporation. The stated purpose of the S corporation was to provide advice and guidance to real estate owners and investors, though the specific services it intended to offer remained unclear.

Throughout 2016, the taxpayers had business cards and stationery printed and attended some training sessions related to the courses they were taking. However, by the end of 2016, no income had been generated from these activities which seems to have been because the seminar business went out of business.

On their federal income tax returns for 2016, the taxpayers claimed deductions for expenses related to the S corporation, including the cost of the education courses.

The IRS audited the taxpayers’ 2016 tax returns and concluded that the business expenses were not deductible. It denied the deductions and proposed an accuracy related penalty. This disagreement eventually led to litigation in the U.S. Tax Court.

About Section 162

Section 162 is the section that allows for a deduction for most business expenses. More specifically, it provides a tax deduction of “ordinary and necessary expenses paid or incurred during the taxable year in carrying on any trade or business.” This seemingly straightforward provision has been the subject of extensive interpretation by courts and the IRS over the years.

The term “ordinary” in this context doesn’t mean common or frequent. Instead, it refers to expenses that are normal, usual, or customary in the particular business. An expense can be ordinary even if it occurs only once in a taxpayer’s lifetime. The “necessary” requirement is generally interpreted to mean appropriate and helpful for the development of the taxpayer’s business.

As relevant to this article, the statute also says that the expense has to be for “carrying on any trade or business.” This language implies that the business must already be in existence for expenses to be deductible under Section 162. Expenses incurred before a business begins operations are generally not deductible under this section.

The question of when a business officially begins “carrying on” its activities is not always clear. Courts have developed various tests and factors to determine this, including whether the taxpayer has made a firm decision to enter into business and whether they have taken substantial steps to prepare for business operations.

Start-Up Tax Rules Under Section 195

Recognizing the potential unfairness of disallowing all pre-operational expenses, Congress enacted Section 195 in 1980. This section deals specifically with start-up expenditures and provides some relief for taxpayers incurring costs before their business begins.

Under Section 195, start-up expenditures are defined as amounts paid or incurred in connection with:

  1. Investigating the creation or acquisition of an active trade or business,
  2. Creating an active trade or business, or
  3. Any activity engaged in for profit before the day on which the active trade or business begins, in anticipation of such an activity becoming an active trade or business.

However, these expenses are not immediately deductible. Instead, they are treated as deferred expenses. Once the business actually begins operations, the taxpayer can elect to deduct a portion of these start-up costs (up to $5,000, reduced by the amount by which the start-up costs exceed $50,000) in the year the business begins. The remainder is amortized over a 180-month period beginning with the month in which the business starts.

It is important to note that Section 195 only applies once the business actually starts. If a planned business never comes to fruition, these rules don’t apply, and the expenses generally cannot be deducted or amortized.

When Does a Business Start for Tax Purposes?

This brings us to the very question presented by this court case. When does a business start for tax purposes? (This question is very similar to the question of when is real estate placed in service for tax purposes)

The determination of when a business begins is required for applying both Section 162 and Section 195. To understand the answer, we have to start with the Richmond Television Corp. v. United States, 345 F.2d 901 (4th Cir. 1965) case. This is a landmark court case that has been cited many many times.

In Richmond Television, the court said that a taxpayer has not “engaged in carrying on any trade or business” within the meaning of Section 162 until the business has begun to function as a going concern and performed those activities for which it was organized. The company in that case was denied deductions for staff training expenses incurred two years before it received its broadcasting license and went on air.

Like Richmond Television, the taxpayers in Eason incurred significant expenses (course fees, business formation costs) before generating any income. However, the timeline in Eason was much shorter – all within one tax year. Richmond Television involved expenses incurred several years before the business operations started.

More importantly, the critical fact in Richmond Television was when the FCC license was issued. This provided a definitive fact or event that one can point to. The Eason case did not have a definitive event like this. The court in Eason notes that there is no license required for the taxpayer’s business activities in Eason. Thus, the nature of the planned business (real estate advising) didn’t require a specific license or permit to begin operations, which would have provided an identifiable marker for when the business could have started.

Given the short time frame and the absence of an identifiable marker, the U.S. Tax Court focused on the evidence that the taxpayers had actually started providing any services by the end of 2016. The court noted that there was no evidence of this. The court completely discounted the activities of forming a corporation, taking courses, getting business cards, etc. The court simply concluded that there was no indication that the taxpayers had begun to function as a going concern or performed the activities for which their business was organized.

This decision shows that merely taking preparatory steps, even significant ones like forming a legal entity and investing in education, is not enough to be considered “carrying on” a trade or business. The court’s analysis suggests that there needs to be some actual attempt to provide services or generate income, even if unsuccessful, to cross the threshold into an active trade or business. With that said, even if the business has started, this does not mean that the expenses are deductible. The IRS can also assert that a business that has started was really a hobby and not a business at all.

The Takeaway

This case shows the type of challenges taxpayers face in deducting expenses related to new business ventures. When taking deductions for these types of expenses, taxpayers should carefully consider the timing and nature of business activities when planning to claim deductions for new ventures. This case also shows why it is important to document preparation activities in addition to actual attempts to conduct business operations. This should include steps that go beyond the steps the taxpayers took in this court case. A misstep here can result in signficant tax balances, which would no doubt mean the end of the start-up as a viable business.

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