Fuel fallout: United has hiked fares 5 times, may not be done


Airfare is spiking, and the price travelers pay to fly may not be coming down any time soon.

United Airlines on Wednesday said it has increased prices five times since the start of the global run-up in oil prices — which has sent jet fuel costs skyrocketing.

United was also among the first in a parade of U.S. airlines to hike checked bag fees, which now start at $45 for the first bag.

Together, these moves have hit the wallets of consumers hoping to book summer trips as airlines have sought to pass the higher costs onto passengers.

And the Chicago-based carrier is giving customers plenty of reason to think higher prices may be here to stay for many months to come.

“We are assuming fuel may remain higher for longer,” CEO Scott Kirby said on the company’s first-quarter earnings call Wednesday, alluding to the uncertainty in the Middle East that triggered the worldwide spike in oil prices.

Why airfare may not drop anytime soon

Even if oil prices begin to cool in the coming months, it’s not clear when — or if — customers will get much price relief when they go to book a flight.

For starters, airlines seldom lower baggage fees; once they go up, they typically stay up.

And while fares regularly fluctuate, United executives suggested that industry-wide flight prices could remain elevated beyond the current global oil crunch.

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United Airlines planes at a snowy Newark Liberty International Airport (EWR). CLINT HENDERSON/THE POINTS GUY
United Airlines planes at a snowy Newark Liberty International Airport (EWR). CLINT HENDERSON/THE POINTS GUY

“I think the longer the price of fuel remains in this range, and the longer consumers pay these prices — and airlines get used to this revenue stream — the more likely it is to stick,” United Chief Commercial Officer Andrew Nocella told analysts Wednesday.

That’s certainly not welcome news to consumers, who have simultaneously faced skyrocketing prices at the gas pump.

And it’s not just United saying this.

In recent weeks, numerous airline executives and Wall Street analysts have pointed out that fares this decade have climbed far less sharply than prices in other sectors of the economy.

“Airfares have meaningfully lagged inflation over the past six years,” Deutsche Bank analyst Michael Linenberg wrote in a report earlier this month.

KEVIN CARTER/GETTY IMAGES

For that reason, airlines — especially U.S. carriers that have turned in lackluster financial results in recent years — could potentially see an opening to charge customers more in hopes of boosting their earnings, Nocella said Wednesday.

“I think airlines want to return their cost of capital and, particularly here in the United States, most don’t,” he said. “Something had to change. It’s unfortunate that it had to be an oil crisis, but here we are.”

For those hoping fare increases would be short-lived, that’s probably not great news to hear.

Fuel-driven flight cancellations on the way

Of course, as prices climb, some customers will pull back on booking travel.

United said it hasn’t seen a notable drop in demand, but it reiterated its plans to cut about 5% of flights through the end of the year.

The carrier plans to mostly cut “marginal” flying on less popular travel days like Tuesdays, Wednesdays and Saturdays. Expect to see some domestic red-eyes get the ax, too.

A United Airlines plane on final descent into Dulles International Airport (IAD). SEAN CUDAHY/THE POINTS GUY

Travelers booked for this summer should expect to see United’s cancellations roll in over the next week or so, executives said.

Bottom line

TPG is keeping tabs on the growing number of U.S. and international airlines that have begun slashing flights as a result of higher fuel prices.

While your airline will likely rebook you on a different flight if your departure gets canceled, you don’t have to go along with it if the new flight doesn’t fit your schedule.

Under U.S. Department of Transportation policy, air travelers are entitled to a full refund if their flight is canceled. The refund rules also apply to flights that are significantly delayed or encounter major schedule changes.

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Recent Reviews


Do your friends or family members love to share reviews of products purchased such as skincare or clothing hauls and more? With that being said, have you considered where you can find a similar one? Well, most of you might be doing the same!

This is the power of User-Generated Content (UGC): authentic, reliable content created by customers that significantly influences their purchasing decisions. Even a high-paid ad can beat this! According to reports, over 93% of marketers use UGC in their marketing strategies and claim that it performs well over traditional content.

Here in this guide, we will discuss everything about UGC, its types, the benefits of using UGC content marketing, and so much more to help your brand succeed in today’s digital environment. So, let’s get started!

What is User-Generated Content (UGC)?

User-generated content (UGC) refers to a kind of content created by the customer/ fan and not the brand (videos, photos, reviews, blogs). It is a novel type of word-of-mouth marketing, in which end users communicate their personal experiences, opinions, or views regarding a given product on social media.

You may have heard some creators on Instagram making an unboxing video, talking about their opinion on a certain skincare item, or a cheap but cute clothing item. The list continues! UGC is real and honest, that is why it is one of the most effective digital age marketing tools.

Why is User-Generated Content Important?

UGC content is important for the following reasons:

Importance of User-Generated Content

  • Authenticity: Consumers are now seeking transparency and authenticity. UGC offers precisely that.
  • Trust Over Promotion: Traditional ads are slowly getting behind. Most customers put their trust in organic user recommendations.
  • Connectivity: The moment you see actual individuals use your product; there is immediate relatability.
  • Community Building:It will turn your audience into brand ambassadors.
  • Cost-Effective Marketing: UGC reduces content creation costs while expanding reach.

Sharing the Role of a UGC Creator

A UGC Creator is an individual who produces content of brands in various forms, including videos, photos, or testimonials, based on personal experience. Unlike traditional influencers, creators of UGC value the storytelling and authenticity of products more than the number of followers.

The brands also engage the UGC creators to acquire content that can be mapped and resonate with the audience on platforms like Tik Tok, Instagram and YouTube.

Significant Returns to Brands on UGC

Gains Credibility and Trust

That’s simple. People trust people. UGC provides social validation of your brand, proving that there are people who love your product or service.

Increases Interactions and Sales

The UGC will increase click-through and conversion rates compared to the ones created by the brand since it is less persuasive and more authentic.

Comes up with Unique, Authentic Content

Your consumers are already curating content, providing you with new, imaginative, and different content to reuse in your marketing.

Different Forms of User-Generated Content

There is a lot of UGC, all of which has a specific marketing purpose.

Reviews and Testimonials

Social media, such as Google or Trustpilot, are full of UGC, which takes the form of reviews. Many companies share customer reviews on their social media channels to improve visibility.

Photos

When UGC creators share real pictures of the product, it helps to increase credibility about the brand or the product.

Videos

TikTok, YouTube Shorts, and Instagram Reels operate under UGC. As an example, benefit perfume re-posts makeup tutorials by influencers who feature its products as genuine endorsements to sell.

Blogs and Articles

Reviews or user experience experiences are long-form materials that increase SEO and brand credibility.

Issues and Problems of UGC

Although UGC offers unbelievable opportunities, it requires effective management.

Quality Control: Not everything works with the brand standards- filter it.

Brand Reputation: Vet contributors avoid being associated with harmful or off-brand materials.

Moderation Work: Review UGC submissions in real-time to prevent improper and harmful posts.

The Future of UGC: Authenticity Met with Innovation.

The future of UGC marketing is bright and is changing at a rapid pace.

In the coming years, we’ll see:

  • AR filters or metaverse experiences (as UGC)
  • AI-assisted UGC creation
  • Greater brand-consumer cooperation.

Central to UGC, it will remain a bridge between brands and consumers that drive communities based on trust, creativity, and experiences.

Moving to the Final Part

User-generated content is not a fad of marketing; it is the future of brand communications. It makes your brand more human, increases reach, and authentic relationships that are invaluable to purchase with ad money.

Next time you come across someone online raving about a product they have bought, remember that is UGC in action. And to brands that are gold.

Keep ahead of all the trending blog topics with us!


Recommended Reads:
A Short Guide to Content Mapping
Five Benefits of User-Generated Content



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