From rising airfare costs to long security lines, the past year has been full of travel surprises. So, it might be surprising to hear that airline customer satisfaction has risen, according to a new report from major consumer analytics firm JD Power.
Its annual ranking of the top North American airlines surveyed customers over the past year about their experiences in each of the key cabins: first- and business-class, premium economy and economy. JetBlue Airways, Delta Air Lines and Southwest Airlines topped the lists, respectively.
JetBlue Mint Suite on an Airbus A321LR. SEAN CUDAHY/THE POINTS GUY
In the first- and business-class cohort, JetBlue ranked highest in customer satisfaction for the second year in a row. JetBlue’s Mint cabin is widely regarded as one of the best domestic and transatlantic business-class products, thanks to its lie-flat suites, privacy doors on select aircraft and high-quality dining experience. In this category, JetBlue was followed by Delta and Alaska Airlines.
In the premium economy section, Delta took the gold for the fourth consecutive year. Its premium seats offer generous recline, extra legroom and much better food options than economy class. Alaska in second place with a score of 720 and JetBlue in third with a score of 701.
We should note, the study considered extra legroom seats to be premium economy on the domestic front (Neither Alaska nor JetBlue has a true international-style premium economy product).
And, in terms of economy class, Southwest’s finish kept it in the top spot for the fifth year in a row. The Texas-based airline remained on top by a slight margin, even after making many changes last year — most notably abandoning its open seating concept in favor of assigned seating. In this category, Delta Air Lines came in second and JetBlue sat in third place.
Official ranking of the major North American airlines:
First and business class
JetBlue (759)
Delta (750)
Alaska Airlines (720)
United Airlines (700)
American Airlines (698)
Air Canada (694)
Average score: 717
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ERIC ROSEN/THE POINTS GUY
JetBlue finish in the top spot in this category last year came as the airline complemented its on-board Mint experience with the lauch of its first BlueHouse lounge at John F. Kennedy International Airport (JFK). The second outpost of this lounge is set to open at Boston Logan International Airport (BOS) this summer, and the carrier is even teasing a third location in Florida.
As the list shows, Delta also offers a popular premium product, and recently announced a next-generation iteration of its Delta One cabin and badly-needed upgrades on some of its oldest jets. It will remain to be seen, however, whether customers will be satisfied with a more restrictive basic business-class cabin it’s been teasing.
Premium economy
Delta (736)
Alaska (720)
JetBlue (701)
United (665)
American (657)
WestJet (641)
Air Canada (633)
Average score: 682
CLINT HENDERSON/THE POINTS GUY
Delta’s Premium Select product is popular for its spacious seats and curated dining experience. Plus, premium flyers can enjoy Sky Priority service at the airport prior to their flight, which includes a more efficient check-in process in addition to other perks. On the domestic front, the carrier has noted it’s expanding the number of extra-legroom Comfort seats it offers.
Alaska, for its part, only offers a “premium” cabin on its domestic service, which is essentially an extra legroom product. Those seats come with early boarding as well as complimentary beer, wine and cocktails on most flights over 350 miles. Alaska has teased a full-scale global premium economy product customers should see, in the coming years, on its international service.
Though not fully a premium cabin, JetBlue’s Even More Space seats helped the airline remain in the top three in this category since last year.
Economy and basic economy
Southwest (670)
Delta (667)
JetBlue (655)
Alaska (648)
Allegiant (630)
American (624)
United (608)
Air Canada (576)
Spirit Airlines (560)
WestJet (553)
Frontier (533)
Average score: 627
On board a Southwest Airlines plane. SEAN CUDAHY/THE POINTS GUY
In last year’s rankings, Southwest led this category by 31 points, but now, only three points separate it from runner-up Delta. This could be partly because Southwest has made major changes to its passenger experience, including introducing assigned seating and adding checked baggage fees.
Methodology
To compile its rankings, JD Power polled more than 10,000 customers between March 2025 and March 2026. To be eligible for the survey, customers had to have flown on a major North American carrier within the previous month.
JD Power surveyed customers on seven factors: airline staff, digital tools, ease of travel, level of trust, on-board experience, pre- and post-flight experience, and value for the price paid.
Looking ahead
TPG’s Best Airlines Report — our annual data-driven rankings of the top U.S. carriers — will be released later this spring.
Vlocity (Salesforce Sectors) provides pre-built Salesforce solutions to meet the needs of specific industries which require CRMs that are significantly customized beyond Salesforce’s out-of-the-box state. Vlocity, which was founded in 2014, swiftly established itself as an “industrial cloud” pioneer, receiving 3 Forbes Cloud 100 honors in 2017, 2018, & 2019. What factors aided them in achieving such quick success?
Vlocity applications (based on the Salesforce platform) provide multichannel sales, advertising, servicing, and CPQ solutions to specific industries like Communications, Health coverage, Energy and Utilities, Financial Services, Multimedia, Healthcare, and Public Sector. The secret to success is straightforward. Companies profit from pre-built flows and procedures that would otherwise take several months (& millions) to construct custom. Salesforce purchased Vlocity in 2020. Salesforce has been able to include Vlocity’s industry-specific CRM systems in its current Salesforce Industries offerings as a result of the acquisition. Vlocity’s creator David Schmaier maintained his position as CEO of Salesforce Enterprises, a corporate unit in charge of establishing clouds for new verticals, following the rebranding.
What is Salesforce Industries, and what does it do?
Salesforce had a step up on the latest vertical solutions after acquiring Vlocity. In general, the 12 existing industry clouds are making progress inside the Vlocity apps. These add to Salesforce’s existing data model and give out-of-the-box services which reflect their industry’s language.
Two often used “clouds” are, for example:
Organizations gain all the tools and apps they need to develop subscription services, handle orders, quotations, and contracts in an agile manner with Media and Communications Clouds.
Financial Services Cloud: Provides a consolidated system with a unified customer’s perspective of their policy, financial information, and claims to support the banking, financial advisory, and insurance markets.
Marketing, sales, commercial agility, and also operating efficiency, are all enhanced by these clouds, which reduce time to value.
What is Salesforce Vlocity, and how does it work?
Salesforce Vlocity is the hottest innovation on the Salesforce platform, which is the industry’s leading provider of industry-specific solutions and software. It stands out as a worldwide forerunner in Customer Relationship Marketing, transforming the total customer experience (CX) (CRM). Vlocity also aids in the comprehension of the CMT, healthcare, and insurance realms. Salesforce Vlocity also has a lot more to offer, such as Lightning Web Omnichannel processes, Integration processes, Vlocity Actions, Tracking services, Data Migration, and so on. Salesforce Vlocity also improves CPQ and guided selling. Salesforce Vlocity is a trailblazer, enabling a slew of top and up-and-coming businesses to achieve their goals through its Omnichannel processes.
What are the different Salesforce Vlocity components?
Vlocity Insurance– To process all components of the insurance, Vlocity employs Microservice Architecture. Financial Service Cloud is intended to function with Vlocity Insurance.
Vlocity Media& Entertainment– This section contains a comprehensive industry solution for ad sales and subscriber sales in order to strengthen consumer and owner relationships.
Industry Cloud for Communications in Vlocity Communications aids in providing a consistent and individualized client experience.
Vlocity Health– Companies could use a Vlocity specialized device called Vlocity Health to run all of the sections relating to the health industry.
Vlocity Energy & Utilities is responsible for a number of industry-specific apps that allow the sale & service of a wide range of commodities and non-commodities.
Vlocity Benefits Salesforce in What Ways?
As a result of this collaboration, industry-specific solutions have become a key component of the platform’s capabilities. Salesforce has improved its adaptability over time, seeking to meet any industry issue. Nonetheless, one stumbling block remains unsolved: IT complexity. Consider a company with a complex IT stack, including some in-house applications. It will take a long time and a lot of money to replace it with a centralized platform. To enable end-to-end business processes, consultants and developers must customize the system, align, and merge apps.
This is where Vlocity comes in. Vlocity adds enterprise product catalogs (EPCs), customer relationship management (CRM), order processing, and digital commerce to Salesforce, and also pre-built methods and new models. The software is developed in strict accordance with industry standards established by organizations such as the TM Forum as well as the MAF. As a result, businesses are able to go live more quickly. They teach their employees and may eventually be self-sufficient, saving money on consultants and developers.
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Overview of OmniStudio
OmniStudio is a modular framework that allows you to easily develop Salesforce flows and solutions using standard click-based components.
The architecture of OmniStudio is made up of three layers:
Digital Experimentation :
This is the User Interface Engine. It contains all of the user interface elements that can be selected and dragged toward the action area. We must choose the appropriate component depending on business requirements. The back-end layer’s entry point is this layer. To conduct any operation, simply connect the back-end components to the components. This UI Engine gets separated into two categories once more:
FlexCards :
Flexcard is an alternative if you really want to display multiple data in less space. Flex cards have been used to display data at a glance. This is a drag-and-drop tool that allows you to quickly configure, preview, and troubleshoot a screen. FlexCards present and summarise contextual information and actions from Salesforce and third-party platforms.
Omniscripts :
OmniScript is being used to give users a guided path through the business processes. That implies you can show multiple screens in a row. We may create pages quickly and effortlessly with the assistance of OmniScript, which is a drag-and-drop application. This is also entirely programmable, allowing it to be tailored to specific requirements. Another omniscript can be called from one omniscript. You may use OmniScripts to create sales, service pathways, and other business operations.
Service Management :
Backend logic & data are handled by this layer. By using integrations, Service Management may read and write data via Salesforce and other external sources.
It is divided into two sections:
1. OmniStudio Dataraptors :
DataRaptors are used to retrieve, transform, and update information. They are used to perform data-related operations such as reading, writing, and transforming data from external sources. There are four parts to Dataraptors
DataRaptor Turbo Extract: As the name implies, this program is used to extract information from a data object. This component has the most efficient data retrieval speed. This option should be used if the need on your page would be to return just a single item.
DataRaptor Extract: Most of the time, we need to work with several objects on a page; in this situation, vlocity gives us this alternative. Use DataRaptor Extract to return many objects.
DataRaptor Load: This component is used to update the information in Salesforce.
DataRaptor Transform: Whenever your data isn’t solely in Salesforce and you’d like to retrieve it and display it in Omniscript/flex cards, use DataRaptor Transform.
2. OmniStudio Integration Procedures :
To carry out such tasks, this instrument is quick and dependable. You can use Integration Procedures to retrieve data from third-party services.
Developer Experience :
OmniStudio Data packs can be managed with the IDX Build Tool. IDX Workbench seems to be a desktop program for transferring Salesforce information and Data packs. In conclusion, like custom programming, OmniStudio provides simple shortcuts and greater reuse chances for adapting the industry-oriented solution to your specific needs.
However, there are several disadvantages to be aware of right now:
Many clouds are combined within one common functionality by industries. As a result, it’s difficult to tell if a certain feature is part of the current implementation.
Since all clouds & APIs receive information in one bundle, updates do not even have a defined structure.
Errors and platform constraints have limited support.
Vlocity’s data model and functionalities are best suited for enterprises at the enterprise level. Some argue that it’s inappropriate again for the SMB market, because not only does it need a greater budget, but it also leaves small-medium firms with capabilities they don’t want and won’t utilize.
Do you want to learn more about Salesforce Vlocity? Watch this Demo video now:
What are FlexCard Actions?
FlexCard Actions can be used to start or modify an OmniScript, connect to a website page or app, show a flyout, launch an event, or change the values of data fields. FlexCards can do the following actions:
Card — Load, modify data source, or erase cards at the card level.
Event Custom — To alert the main FlexCard of an occurrence, fire a Custom Event. PubSub — To alert another element on a website or app of an event, fire a PubSub Event.
Flyout – In a modal or popover, show extra details from such a child card, OmniScript, as well as a custom Lightning web component (LWC).
Navigate — Choose a targeted URL or a PageReference type that allows you to navigate inside Lightning Experience, across Communities, to another website.
OmniScript — Use the FlexCard to launch an OmniScript.
Update OmniScript – Update an OmniScript from a FlexCard incorporated as a customized Lightning web component inside an OmniScript.
OmniScript Action – Update any OmniScript from a FlexCard integrated as a customized Lightning web component in an OmniScript A reusable OmniStudio Action can be used to launch OmniScripts, elements, websites, or external programs. The same OmniScript can be launched from numerous FlexCards using an OmniStudio Action.
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Conclusion
To summarise, Vlocity achieved a breakthrough by offering businesses such an architectural foundation tailored to their industry. Salesforce’s acquisition signaled the company’s transition to industry-specific products that are easier to tailor and onboard users. For such a quicker digital transformation journey, firms can use the current Salesforce Industry clouds, which offer a configurable data model and a reliable version with reusable solutions.
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