Our first look at the entire luxury EV designed by LoveFrom.
Ferrari
If the wild, Jony Ive- and Marc Newson-designed interior for the Ferrari Luce had you intrigued and wanting more, here’s the payoff. After committing to build an EV last year, ignoring those earlier statements that it would never happen, Ferrari has finally given me a look at the entire finished product. As big a departure as that interior is from Ferrari’s current suite of sports cars, the exterior is an even bigger step, one that not everyone is going to love.
Whether you love it or hate it, you can likewise attribute Luce’s exterior styling to LoveFrom, the design house founded by Jony Ive in 2019. Though this is LoveFrom’s first full car design, it’s actually Newson’s second, following on the Ford 021C concept from 1999. That vehicle has a very different shape from the Luce, but it does feature doors that open the same way, and I’m picking up similar vibes from both.
A distinctive shape
The Luce is definitely not a traditional sports car, more like an SUV in its size and shape, featuring four doors and five seats. It isn’t Ferrari’s first four-door; the Purosangue SUV bears that honor, but it is the first time a car with a prancing horse on the hood has seated more than four people.
And it does so reasonably comfortably. The back seat is quite roomy, accessed via a pair of so-called suicide doors that hinge at the rear, making for a slightly more glamorous, less awkward entry to the back. For extra style on the red carpet, there’s a button that swings them shut for you.
I found headroom in the second row to be just a bit limited, but otherwise, I was quite content. There’s even a little control pad back there to fiddle with that has the same funky knobs and dials as found in the interior up front.
Not yet functional
I spent more time fiddling with those controls from the driver’s seat, and I’m sorry to report the software is still largely non-functional at that point. The cheeky little stopwatch in the upper-right of the touchscreen did nothing, nor did the drive modes or seat ventilation. Still, everything looked good and felt great, something that can’t be said for most pre-production models like this.
Seeing the interior inside of an actual car, rather than standing free on pedestals as I experienced it before, gave me a very different impression. Where previously I thought it was far too cold and clinical for a Ferrari, surrounded by the scent and presence of warm leather, it actually seemed to fit.
I still don’t think the typical Ferrari owner is going to immediately fall in love with that interior, but then I don’t think the typical Ferrari owner is going to fall in love with the exterior, either. This is a model to not only extend Ferrari’s portfolio but also to diversify its clientele, too. Or, as Ferrari CMO Enrico Galliera said: “The possibility to enlarge our Ferrari community.”
Where it counts
Ferrari
It may not look or feel like a Ferrari, but it should offer the kind of outrageous performance typical of the brand. It has 1,035 horsepower, which is certainly a lot, but more importantly, it comes from a set of four motors. That means one per wheel, a setup that should deliver some impressive dynamics.
By adding more power to the outside wheels, the Luce can be made to turn into corners more aggressively. And, by modulating power individually, the EV can more precisely handle low-grip situations, or even wheelspin on high-grip surfaces, which will surely be an issue since 1,035 horsepower is plenty enough to liquify even the best of tires.
The car also has four-wheel steering, so it can turn the back wheels with or against the fronts to either add more stability or agility. The Luce features a version of Ferrari’s active suspension, which relies on an electrically actuated damper system to not only provide varying degrees of stiffness or softness, but to dynamically adjust ride height, too. Get up to speed on the highway (maximum 193 mph), and it’ll lower itself by 10mm.
Power and control
All that comes together with a new, more advanced traction and stability control systems, all managed by what Ferrari calls the Vehicle Control Unit, or VCU. The system is designed to sample the road surface and motor output on all four corners every 5 milliseconds, adjusting power output and suspension behavior to best suit conditions.
Power comes from a 122-kWh gross battery pack situated down low in the car, skateboard-style. That charges at a maximum speed of 350 kW, and Ferrari says it’ll deliver 329 miles on the European WLTP cycle. If that holds, it’ll likely be somewhere south of 300 miles on the harsher EPA cycle.
That’s all fair enough, and I look forward to experiencing how well it comes together in due time, but there’s one other system onboard that might prove equally vital in forming the complete driving experience.
Sound design
Ferrari
EVs, of course, make very little noise. Their silence is one of their strongest attributes when you’re just cruising to work. But with Ferrari, the sound has always been a crucial part of the experience. Thankfully, that continues with the Luce.
Rather than creating a wholly synthesized sound, like Hyundai’s Ioniq 5 N, for example, the Luce actually has a sort of acoustic pickup mounted on the rear axle. There, it can sample the vibrations of the rear motors. That signal is then pumped through a sort of amplifier to create a distinctive note that is suitably evocative but still wholly distinctive. It has a familiar sound that isn’t far off from some of the company’s high-strung V8s in the past, but yet clearly isn’t trying to pretend to be something else. It is its own thing.
Ferrari likens the process to an amp for an electric guitar, pointing to this being the next evolution beyond analog motoring. Ferrari has already evolved through numerous powertrains in the past, both large and small, and with engines mounted ahead of or behind the driver.
This, though, feels rather more significant, a complete reboot to both the brand’s look and feel as well as its means of propulsion. Will it be successful? Before anyone can draw a conclusion there we’ll have to see how it drives. Hopefully that’s an answer we can provide soon.
Hopefully we’ll know how much it costs soon, too. Ferrari has not yet set U.S. pricing, but in its home market of Italy it will carry a starting price of €550,000. That will make it the company’s most expensive model, pricing it well above the roughly $430,000 Purosangue. That’s quite an ask, but then most of LoveFrom’s prior designs have carried quite a premium, so why shouldn’t this?
This is the city that invented the sports fan – where entire neighborhoods go silent during playoff games and strangers argue about lineups like they’re debating philosophy. Where the accent is a personality trait and the clam chowder is a matter of civic pride.
Now the World Cup is coming here. And Boston – passionate, walkable, historically rich, and deeply obsessed with its teams – is about to become one of the best cities on earth to experience it.
I was just at Gillette Stadium last week for Brazil vs France, one of the pre-World Cup friendlies we covered as part of TravelFreak’s Road to the World Cup series. 60,000 fans, Brazilian drumlines echoing through the concourses, and a post-match exit that taught me exactly why planning ahead can make or break your Boston trip.
Here’s your Boston World Cup 2026 guide:
By the Numbers
Stadium: Gillette Stadium, Foxborough, MA
Capacity: 65,878
World Cup Matches Hosted: 7 matches, including 5 group group stage matches and 2 knockout games
Tournament Dates: June 11 – July 19, 2026
Distance from Boston: Approximately 28 miles south of downtown Boston
Why Boston Is Different From Other Host Cities
Every World Cup host city offers something. Boston offers something specific – and if you know what it is, you’ll plan your trip completely differently.
Most walkable US host city – Boston is compact in a way that Dallas, Houston, and Los Angeles simply aren’t. You can walk from your hotel to a pre-match restaurant to South Station for the commuter rail – no Uber required, no car needed, no logistics headache.
Deepest sports culture per capita in America – Four major professional sports teams, one of the most storied athletic traditions in the country, and a fanbase that treats sports as a civic religion. The World Cup doesn’t arrive into a passive sports market – it arrives into a city that already knows exactly what passionate crowd energy feels like.
History at street level – You’re not looking at history through glass in Boston. You’re walking on it. The cobblestones are original. The buildings predate the country. That context – watching the world’s game in a city older than the United States – is genuinely unique among all 16 host cities.
The Boston World Cup Strategy
Before you start booking, here’s the game plan that separates a great Boston World Cup trip from a stressful one.
Stay central – Back Bay or Downtown. Everything flows from there.
Take the commuter rail to Gillette – never drive. Post-match traffic on Route 1 is not a minor inconvenience. It’s a 2-hour parking lot.
Plan one full city day for every match day – Boston rewards slow exploration. Don’t just arrive, match, leave.
Add a Red Sox game if there’s a home game during your stay – Fenway Park in June is one of the great American sports experiences – and it costs a fraction of a World Cup ticket.
Book restaurants at least 5–7 days in advance for sit-down spots – During the World Cup, the good ones will be full.
Buy your commuter rail return ticket before you board to Foxborough – Post-match lines at the ticket machines are long and trains fill fast.
Gillette Stadium – What to Know
Gillette Stadium sits in Foxborough, Massachusetts – home of the New England Patriots and New England Revolution. The iconic lighthouse tower rising above the south end zone makes it one of the most recognizable stadium silhouettes in North America.
Key stadium facts:
Capacity: 65,878 for World Cup configuration
Surface: Natural grass
Opened: 2002
The lighthouse tower at the south end is the signature visual – you’ll recognize it on approach
Arrive early – and here’s why it matters more than you think.
World Cup security is categorically different from an NFL game. International sporting events add layers of screening – bag checks, identity verification, ticket authentication – that a standard Patriots crowd doesn’t experience. Security lines for 65,000 people at a World Cup match can run 45-60 minutes on their own.
Add in the commuter rail journey, finding your section, and the fact that food lines at halftime will stretch 20+ minutes – and arriving 90 minutes before kickoff isn’t cautious, it’s necessary.
Get there early. Explore the stadium. Find your food options before kickoff. You’ll thank yourself at halftime.
A Perfect Boston Match Day Timeline
This is what a great Boston World Cup match day actually looks like – not theoretical, but executable.
8:30 AM – Breakfast at Flour Bakery. The sticky bun is non-negotiable. Arrive before the line builds.
10:00 AM – Walk the Freedom Trail. Start at Boston Common. Walk at your own pace through the North End. Finish with a cannoli from Mike’s Pastry.
12:30 PM – Lunch at Row 34 near Fort Point. Lobster roll and a local draft. Book this in advance – it fills up.
2:30 PM – Walk to South Station. Buy your return commuter rail ticket at the machine before the pre-match rush. Download the MBTA app for live train tracking.
3:00 PM – Board the commuter rail to Foxborough. One hour, no traffic, no stress. This is the move.
4:15 PM – Arrive at Gillette. Explore the stadium, find your section, grab food and a beer before the lines build.
4:30 PM – Kickoff. Eighty minutes of the world’s game in front of 65,000 people.
7:00 PM – Post-match. Board the commuter rail back to South Station.
8:15 PM – Back in Boston. Post-match drinks at Eastern Standard in Kenmore Square or The Banshee in Dorchester.
10:30 PM – Wherever the night takes you. Boston in June stays alive late.
Getting from Boston to Gillette Stadium
Commuter Rail – The Only Real Option
The MBTA Commuter Rail runs special event service from South Station directly to Foxborough station, steps from Gillette Stadium.
Departure: South Station, Downtown Boston
Journey time: Approximately 1 hour
Cost: Approximately $10–15 each way
Insider tip: Buy your return ticket at South Station before you board – post-match ticket machine lines at Foxborough are long and trains fill fast. Tickets can also be purchased online via the MBTA mTicket app.
MBTA app:Download it before match day for live train tracking and service alerts
South Station food: There are decent grab-and-go options inside South Station if you need a quick bite before boarding
Driving – Not Recommended
Driving is technically possible. In practice, Route 1 South after a 65,000-person World Cup match is a parking lot.
Distance: 28 miles, normally 45 minutes
Post-match reality: 1.5–2 hours minimum to clear Foxborough
Parking: Available but expensive – pre-book through official stadium parking
Rideshare surge pricing post-match: $80–150+ is common after major events
The commuter rail wins on every metric. Take the train.
From Providence, Rhode Island
If you’re staying in Providence – a legitimately smart World Cup base – Gillette Stadium is only 20 minutes north on I-95. Providence deserves serious consideration as an alternative to Boston for budget-conscious fans.
The most central, most walkable neighborhood in Boston. Brownstone streets, easy Green and Orange Line access, walking distance to Fenway, Newbury Street, and dozens of pre and post-match options. This is where most World Cup visitors will want to be.
Southie has transformed into one of Boston’s most vibrant neighborhoods. Close to South Station, packed with bars and restaurants, and with genuine local energy that Back Bay’s tourist-heavy streets sometimes lack.
Across the Charles River, connected via the Red Line. Harvard Square, MIT, excellent food, and slightly more affordable hotels. A genuinely different perspective on the Boston area.
Where NOT to Stay
Near Logan Airport – unless you’re prioritizing early departure over experience, airport-area hotels put you in a transit dead zone. The experience suffers.
Suburban hotels without MBTA access – any hotel that requires a car to reach South Station makes your match day significantly harder. Stick to neighborhoods on the subway map.
Hotel Reality – What to Expect
Boston is a major city and high demand for hotels is expected during the World Cup 2026.
What to expect:
Hotel rates 2–3x normal June pricing during match weeks
The best properties in Back Bay and Downtown will sell out months in advance
The right move: Book a refundable rate now. Lock in your property and your price. If your plans change you can cancel – but if you wait and plans stay the same, you’ll be paying significantly more for significantly worse options.
The fans who have the best Boston World Cup experience are the ones who stopped overthinking hotel bookings in February.
Boston’s food scene is built on two pillars: exceptional seafood and an obsessive local pride in doing things right. Don’t leave without eating lobster and clam chowder. That’s not a suggestion.
Note: Book sit-down restaurants 5–7 days in advance minimum. – arrive before 6pm or after 9pm to avoid the worst waits. Seafood prices spike during major events – budget accordingly.
Pre-Match
Row 34 – Fort Point Serious seafood, serious beer list, walking distance from South Station. The lobster roll is one of the best in the city. Perfect pre-rail stop.
Eventide Fenway – Fenway The brown butter lobster roll that launched a thousand copycat restaurants. One lobster roll, one time, this place.
Sam Adams Brewery – Jamaica Plain Boston’s most iconic brewery. Tours and tastings before heading to Foxborough. A piece of Boston sports culture worth experiencing.
Post-Match
Eastern Standard – Kenmore Square Classic Boston bar and restaurant near Fenway. Loud, packed, genuinely fun post-match energy. The cocktail list is excellent.
The Banshee – Dorchester A proper Irish pub in an Irish neighborhood. If your match involved European fans, this is where the post-match party ends up.
Legal Sea Foods – Multiple Locations The Boston institution. Not adventurous but consistently excellent. The clam chowder is the benchmark everything else is measured against.
The Non-Negotiables
Clam chowder in a bread bowl – at least once
Lobster roll – hot with butter or cold with mayo, both are correct, order both
Cannoli from Mike’s Pastry – North End, non-negotiable, worth the line
Fenway Frank at Fenway Park – if there’s a home game during your stay, go
Boston Fan Culture
Boston fans are loud, knowledgeable, and deeply opinionated. They don’t just show up – they know the history, they know the players, they know when something matters and when it doesn’t. Expect strong opinions shared directly and without apology.
The World Cup energy that arrives in Boston in June will collide with a city that already knows exactly what a packed stadium feels like. The MLS Boston Revolution has proven the local soccer market already attracting 65,000+ fans on gameday to Gillette Stadium during their regular season matches.
What that means for the World Cup: the atmosphere at Gillette will be electric from the moment the gates open. Boston crowds don’t need to be warmed up. They arrive ready.
The international fan cultures that travel with the World Cup – South American passion, African energy, European tradition – mixing with Boston’s native sports intensity is going to produce something genuinely special inside Gillette Stadium.
Best Tours and Experiences to Book
1
Freedom Trail Walking Tour
The essential Boston experience. 2.5 miles, 16 historic sites, guided versions that bring the history alive. Do this the day before or morning of your match.
2
Boston Harbor Cruise
The skyline from the water is one of the great American city views. Evening cruises during World Cup week are something special.
3
Fenway Park Tour
America’s oldest ballpark. The Green Monster up close. Tours run daily – book in advance during the World Cup.
4
Boston Food Tour – North End
The North End’s Italian neighborhood is one of the most concentrated dining experiences in America. A guided food tour hits cannoli shops, cheese stores, pasta makers, and bakeries you’d never find alone.
5
Harvard University Tour
Ten minutes on the Red Line from downtown. The architecture, the history, the scale. Pair with lunch in Harvard Square.
6
Cape Cod Day Trip
For a non-match day. Ninety minutes from Boston. Beaches, seafood shacks, lighthouses, and the quintessential New England summer. Worth the trip.
7
Whale Watching Tour
Boston Harbor whale watching tours run through June with regular humpback and finback sightings. One of the most memorable things you can do in Boston that most visitors never think to book.
Beyond the Game – Boston in June
Fenway Park and the Red Sox The Sox play home games in June. If there’s a home game during your stay – go. Fenway in June is one of the authentic American sports experiences. The Green Monster, the Fenway Frank, the history built into every corner of the oldest ballpark in America. Buy tickets at redsox.com.
Boston Common and Public Garden The oldest public park in America. The Swan Boats in the Public Garden are a genuinely charming piece of Boston history. Walk it in the morning before a match day.
The North End Hanover Street on a summer evening – cannoli in hand, hearing three languages at once, watching the neighborhood live its life – is the kind of moment you remember. Go without a plan and let it unfold.
The Seaport District Boston’s newest neighborhood along the harbor. Modern restaurants, the Institute of Contemporary Art, and great waterfront walking. A completely different side of Boston.
Day Trips:
Salem – 30 minutes north, one of America’s most atmospheric small cities
Cape Cod – 90 minutes south, the ultimate New England summer day trip
Providence, RI – 1 hour south, genuinely outstanding restaurant scene
Boston World Cup Weather Guide
June averages: Highs of 75–80°F (24–27°C), lows around 60°F (15°C)
Humidity: Moderate to high – noticeably muggy during heat spells
Rain: One of Boston’s rainier months – afternoon and evening thunderstorms possible
Evening matches: Temperatures drop to the mid-60s after dark
A packable rain jacket is worth having in Boston – not because it rains constantly but because when a summer storm hits it’s fast and heavy and you’ll want it.
What to Pack for Boston
Boston is a walking city. Cobblestone streets in the North End and Beacon Hill are beautiful and brutal on bad footwear.
See our complete FIFA World Cup 2026 Packing List for everything else.
Fan Zone Information
FIFA will establish an official Fan Zone in Boston for World Cup 2026 at Boston City Hall Plaza.
Fan zones include live match broadcasts, food and beverage, entertainment, official merchandise, and free public entry. Boston’s fan zone will draw significant crowds given the city’s sports culture and large international student and diaspora population. Arrive early.
Conclusion
Few cities merge history and sport the way Boston does.
You’ll walk past buildings older than your country in the morning. Eat the best lobster roll of your life at lunch. Board a train south and watch the world’s game in front of 65,000 people by evening.
That contrast – history-rich city blended with the global sport scene – is what makes Boston unlike anywhere else on the World Cup map.
Stadium details and fan zone locations are subject to confirmation by FIFA and local organizing committees.
Boston World Cup 2026 FAQ
Can you take the subway to Gillette Stadium?
No – Gillette Stadium in Foxborough is not on the MBTA subway system. The best option is the MBTA Commuter Rail special event service from South Station, which runs directly to Foxborough station steps from the stadium.
How far is Logan Airport from downtown Boston?
Logan International Airport is approximately 3 miles from downtown Boston – about a 15-20 minute taxi or rideshare, or a quick Silver Line bus from any terminal directly to South Station. One of the most convenient major airport locations in the US.
Is Boston expensive during the World Cup?
Yes. Boston is already one of the most expensive cities in America. During World Cup 2026, expect hotel rates 2–3x normal June pricing. Book accommodations early with a refundable rate to lock in the best prices.
Is public transportation reliable in Boston?
The MBTA (the T) is one of America’s oldest subway systems – reliable for core routes but can experience delays. For World Cup match days, the commuter rail special event service to Foxborough is specifically designed for stadium crowds and is the most reliable option.
Is Foxborough safe?
Yes. Foxborough is a quiet suburban town in Massachusetts. The area around Gillette Stadium on match days is well-managed, well-staffed, and safe.
How far in advance should I book hotels for World Cup Boston?
Now. Boston hotel inventory during World Cup 2026 will be extremely limited. The best properties in central neighborhoods will sell out months in advance. Book a refundable rate immediately and adjust later if needed.
Can I walk to Gillette Stadium from Boston?
No – it’s 28 miles south of the city. The commuter rail is your best option.
Is Boston a good city for first-time US visitors?
Absolutely. Boston is one of America’s most walkable and historically rich cities. It’s compact, well-connected by public transit, and rewards exploration on foot. Three to four days gives you enough time to experience the city properly alongside your World Cup match.
As a Manchester City fan, he made it his mission to catch matches at legendary stadiums from Camp Nou to the Etihad. But Nick’s travels go beyond football. He’s explored 20+ countries across Europe, Africa, and the Caribbean, always chasing authentic experiences over tourist traps. Nick lives by a simple rule: the best stories come from saying yes to the unexpected. And TravelFreak is his biggest yes yet.
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