QVC hosts are apparently trying to unionize with SAG-AFTRA, which stands for Screen Actors Guild–American Federation of Television and Radio Artists.

The union is attempting to be able to represent all 32 hosts at the network. Apparently, hosts have grown concerned over the emergence of generative AI, and how this could impact their work environment.

SAG-AFTRA released a statement on what concerned the QVC hosts most

The organization said, “The primary motivators for QVC hosts were concerns about artificial intelligence, particularly the use of their image, voice and likeness without informed consent or fair compensation. In their petition, they called for greater transparency and equity in compensation, clearer standards for career advancement, a stronger voice in decisions affecting their work and greater job security as AI continues to reshape the industry.”

“We believe we should have meaningful input into our role in the network’s future, and that this is best accomplished through a formal collective-bargaining process,” their petition stated.

“The hosts ask QVC Inc. management to voluntarily recognize the union based on demonstrated supermajority support and begin bargaining in good faith. SAG-AFTRA continues to encourage QVC management to avoid a costly NLRB process and voluntarily recognize QVC’s union.”

QVC responded to the hosts and their quest to unionize

A spokesperson for QVC Group told THR, “Our hosts are deeply valued team members and an important part of what makes QVC special,” and they added “we respect the legal rights of all team members and are committed to following the appropriate process thoughtfully and responsibly.”

Just last year, quite a few QVC hosts left the network.

Posted To:QVC Television