VidCon 2026: 15 Years Later, the Creator Economy Shows No Signs of Slowing


VidCon 2026, one of the premier conventions for online content creators and their fans, is happening this week in Anaheim, California. The global event, which includes hundreds of panels, workshops and strategy sessions, kicks off on Thursday and concludes on Saturday.

Over the last several years, the creator economy has grown into a multibillion-dollar industry. The convention unites creators, vloggers, gamers and executives across an expanding digital ecosystem, representing platforms like YouTube, Twitch, TikTok and Discord. 

This year in particular, several creators have crossed over into the mainstream, thanks in part to movies like Backrooms (Kane Parsons) and Obsession (Curry Barker). Shows such as Hot Ones, which over the last decade transformed from a low-budget YouTube experiment into a cultural fixture with 30 seasons, have led late-night show hosts to question if the traditional celebrity interview format is obsolete.

Yet as the attention economy has shifted from a handful of megastars to an immense network of brands and companies, creators now face challenges posed by artificial intelligence. Flagship events like VidCon can celebrate creators’ wins and expand fandom while also helping influencers develop strategies to stand out in an evolving industry amid AI risks. 

What is VidCon?

two men with glasses speaking in front of a crowd and taking a selfie with a SLR camera

John and Hank Green, YouTubers and creators of VidCon, speak at the Anaheim Convention Center in July 2015.  

FilmMagic/Contributor/Getty Images

Founded in 2010 by YouTube creators John and Hank Green (Vlogbrothers), VidCon began humbly as a small grassroots gathering. It has since grown into a major industry summit drawing between 50,000 and 75,000 attendees. 

Crystal Bell, Mashable’s digital culture editor who is covering the event, told CNET that VidCon has “evolved significantly” over the years. (CNET and Mashable are owned by the same parent company, Ziff Davis.)

“What began as a fan-focused gathering centered on YouTube creators has grown into a much broader creator economy event, with dedicated tracks and programming for fans, creators, brands, marketers, executives and other industry professionals,” Bell said. 

Bell said VidCon’s programming reflects “the creator economy’s coming-of-age story.” The focus is no longer solely about generating new content, but on scaling up creative-based businesses.

The convention includes three distinct tracks. The Fan track focuses on more interactive events and IRL meet-ups. The Creator track is geared toward influencers who are networking and strategizing, and the Industry track is for media and business executives.

Who is appearing at VidCon 2026?

woman in pink inflatable tub with daisy posing for camera with balloons reading VidCon behind her

Rachel Pizzolato, social media personality, model and scientist who appeared on MythBusters Jr., at VidCon 2024 at Anaheim Convention Center. 

Olivia Wong/Contributor/Getty Images

The 2026 Hall of Fame will open on Thursday at 6 p.m. PT to all attendees and will include honorees such as filmmaker Markiplier, Philip DeFranco, Michelle Phan and Blogilates founder Cassey Ho. 

The show also features appearances from dozens of creators, including fan meet-and-greets with the dancing weatherman Nick Kosir and the recently unmasked Minecrafter aCookieGod. Some are featured in The Mashable 101, a list of top creators.

Representatives from CNET Group, which includes CNET, Mashable, PCMag, ZDNET and others, will also be in attendance this year. CNET marketing manager Tara Brown said it’s an opportunity for people interested in the field to come together.

Lindsey Turrentine, executive vice president of content for CNET Group, will speak at a session on Friday titled The Trust Gap: Why Expertise Wins in the Age of Infinite Content. The panel also includes Karl Stewart (SVP of marketing at IGN Entertainment), Jennifer Kiffer (senior director of marketplace strategy and insights at CNET Group) and Nick Wolny (managing editor of branded content at CNET Group). 

The discussion will address how creators can succeed in an AI-saturated content landscape and how true trust and monetization are driven by demonstrated expertise and authoritative knowledge rather than forced authenticity.

“The key for human creators is to lean into the human part, but always with expert knowledge and firsthand experience,” Turrentine said. “Journalists, scientists, chefs and anyone who studies hard has the raw materials. Be yourself, know your stuff. It has to be both.”

Mashable will also be hosting a mentorship session on Saturday at 10:30 a.m. PT to teach creators how to elevate their outreach strategy, craft compelling brand stories and build press relationships. That event is titled Pitch Please: The Mistakes Creators Make in Their Pitches and How to Fix Them. 

Will any gadgets be shown at the conference?

Whether you’re a creator or simply like playing around with toys, there are a number of exhibitors from video production company Blackmagic Design to Bandai. CNET’s Brown says mobile mics and streamer tools from Elgato have been on display at previous years’ events. 

Is VidCon free, and is it open to fans?

VidCon is an event for paying attendees, with tickets available in the Fan track (VidCon pass), the Creator track (Creator pass) and the Industry track (Pro pass). Single day tickets start at $109

What else is there to do at VidCon?

The conference will also host the sold-out GorillaCon, the “first-ever official live event celebrating the world’s largest virtual reality game, Gorilla Tag.” Gorilla Tag is a VR chat room with arm-based movement mechanics. When I asked my 13-year-old son what he thought about the game, he said that it was like Rec Room, only “more boring.”





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Power BI Data Modeling- Table of Content

What is Power BI?

Microsoft Power BI is a business intelligence tool that is totally technology-driven. It aids in analyses and visualization of raw data to delivery information that is actionable. It integrates the verticals of business intelligence, visualization of data, and their respective best practices to assist organizations in making data-driven determinations. As a consequence of the functionality of the Power BI platform, Gartner named Microsoft the best tool for Analytics & Business Intelligence Platform in the year 2019.

What is Data Modelling?

The task of providing a clear picture of an entire information system or components of it in order to communicate relationships between different data points and frameworks is known as data modeling. The goal is to demonstrate the different kinds of data being used and stored within the framework, as well as the connections between these datasets, as well as the myriad facets the data can be clustered and structured, as well as its layouts and qualities.

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Types of Data Models

There are different types of data models. Some of the most popular ones are-

Hierarchical Model

A tree-like structure of the model gives it the name hierarchical model. There is one master node or one parent node, and the other respective child nodes are arranged in a specific order. However, the hierarchical model is now very seldom used. This model is applicable to real-world model connections.

Relational Model

The term “relational” refers to the various relationships that exist between entities. There are also various sets of relationships between both entities, including one to one, one to many, many to many, and many to one. 

Object-oriented data model

The object-oriented approach includes the production of objects that display data. The object-oriented model allows for communication while also allowing for data abstraction, inheritance, and entrapment.

Network Model

The network type data modelling allows us to represent relationships between objects in a modular fashion. This model has a unique feature known as a framework that represents the data as a graph. A given object is represented within a node, and the relationship between them is represented as an edge, allowing them to keep multiple parent and child registers in a generalized fashion.

Entity-relationship Model

The ER model (Entity-relationship model) is a high-level relational model used to define data elements and relationships for system entities. This conceptual design provides a better view of the data, making it comprehensible. The original data is depicted in this prototype by an entity-relationship graph, which is made up of Entities, Attributes, and Relationships.

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Cardinality and the Types of Cardinalities

In the realm of data modeling, cardinality refers to a join that exists between two different tables and represents the numerical relationship between different rows in one table and the rows of the other table. 

The different types of Cardinalities are-

One to One

A solitary line of the first table partners with a single line of the second table. For instance, a connection among individuals and an identification table is coordinated in light of the fact that an individual can have just a single visa and a visa can be allocated to just a single individual.

One to Many

A single column of the first table partners with more than one line of the second table. For instance, a connection between the client and request table is one to numerous in light of the fact that a client can put in many orders yet a request can be put by a solitary client alone.

Many to One

Many columns of the first table partner with a solitary line of the second table. For instance, the connection between understudy and college is numerous to one in light of the fact that a college can have numerous understudies yet an understudy can concentrate on just one college at a time.

Many to Many

Many columns of the first table partner with many lines of the second table. For instance, the connection between understudy and course table is numerous to numerous on the grounds that an understudy can require some investment and a course can be doled out to numerous understudies.

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Data Modelling with Power BI

Power BI can be used in two ways. The first option is to install Power BI Desktop on the user’s computer. The other option is to access the Power BI service through a browser. Power BI Desktop has more features and tools than the Power BI service. However, both offer the same features and functions for creating, managing, and saving data visualisations. 

1. Install Power BI Desktop

The user can easily download the Power BI desktop from the official store of Microsoft. It will also require a corporate or school email address to Sign-Up for Power BI. On the off chance that you don’t have one, make a free Microsoft Azure Portal record to receive an email address with the area onmicrosoft.com.

2. Know Your workspace

know your workplace

1. In this you can Sign-Up for Power BI utilizing your corporate email address or Azure Portal Account.
2. This will be the name of your task.
3. This is the menu given by Power BI.
4. ‘Reports’ tab where you can see your made representations and reports.
5. ‘Data’ tab to make and deal with the information you have imported in Power BI.
6. ‘Model’ tab will assist you with dealing with the information models and connections.
7. In this region you can use to fill in your perceptions and reports.
8. These are different graph types and representations you can use to plan your reports.
9. You will see the ‘Field’ segment which will be useful to see and deal with your all datasets imported in Power BI.

3. Import Sample Data

import sample data

Power BI permits bringing in information from different sources. Here we will import from a dominant sheet that contains tables. These tables address the relationship with information embedded in lines and sections. Power BI consequently perceives the information and its connection in a table on a solitary import. To import information, visit the ‘Home’ menu from the top, then, at that point, click on ‘Get Data’ and select the technique you need to utilize. It will require some investment to process and show results on your screen. Assuming you feel that your information is appropriately stacked, click on the ‘Heap’ button. Else, click ‘Change Data’ to roll out certain improvements.

Data Models In Power BI

Power BI consequently distinguishes every one of the potential relations between various arrangements of information. Now and then we want to make a connection between the information physically.

information physically

After the import of data is finished, visit the ‘Models’ tab from the left side, as featured in the above picture. Here you will see some mechanized connections made by Power BI. Every one of the lines apparent here in the ‘Models’ tab portrays the cardinality and heading of the connection starting with one table then onto the next. You can make and adjust this default relationship made by Power BI utilizing the Manage Relationship device given on the top menu as featured in the picture.

4. Create And Manage Relationship

create and manage

In the wake of tapping on ‘Oversee Relationship,’ a comparable screen will show up, as displayed in the above picture. You can see every one of the dynamic relations here starting with one table then onto the next. Everything you can do with these relations are clarified underneath:

1. New – This choice will assist you with making another connection between tables.

2. Autodetect – Using this choice, Power BI naturally recognizes the connection between information present in tables.

3. Edit – This choice will assist you with editting your information relationship.

4. Delete – It erases the chose connection between the tables.

tables

Presently subsequent to tapping on ‘New’ or ‘Edit’, a comparable screen will show up before you, as displayed previously. Here we will disclose to you the motivation behind every one of the choices individually.

1. The first drop-down menu will permit you to choose the table from which you need to make a connection.

2. The choice in the subsequent drop-down menu will make a connection from the primary table to the second.

3. You will choose the Cardinality connection here, however, you would not compel be able to Power BI to choose a particular cardinality that doesn’t exist.

4. Here you can choose the bearing of the relationship as ‘Single’ or from ‘Both’.

Assuming that you know about Excel, you might have dealt with the DAX (Data Analysis Expression) recipe. In the event that not, then, at that point, no concerns. I will clarify in short and straightforward words. Like programming, DAX is a bunch of guidelines used to work out information from the tables. These articulations incorporate orders for Addition, Multiplication, Average, Percentage, and others with different channels.

1. Table 1 = DISTINCT(Table 2[Column 1]), this expression will fill all of the unique values in Table 1 from Column 1 in Table 2.

2. Column1 = RIGHT(Table1[Column Name],3); this expression will fill in Column1 with the last three characters from Column Name.

Let’s make some calculations using our shop data from Power BI. Select the ‘Data’ tab from the left menu, as shown in the image below. You will find some tools to help you calculate your data here. These will be used in Power BI.

power bi

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Create Table

create table

In the wake of tapping on ‘New Table’, we really want to enter the DAX articulation displayed in the above picture.

1. The initial segment of the articulation characterizes the name of the table.

2. The second is the channel; the ‘Particular’ capacity will choose just the exceptional qualities from the section.

3. We need to pass the boundaries inside the ‘Particular’ work, and these boundaries are the area from which we will remove our information. So, we have passed the table and section name where our nation codes are available. Whenever your demeanour is finished, click ‘Enter’.

4. After applying the articulation, we will get our new section with the default name and results. To rename a segment, you can double tap on it.

Make Column

Click on ‘New Column’ from the top menu to make a determined section.

make a coloumn

1. The DAX expression will compute all revenue from the table ‘Revenue’ with the filter set to ‘Country.’ We could have spent hours calculating the individual revenue generated by the country if we hadn’t used this expression.
2. This is the outcome of the expression.
Although Power BI recommends that you write an expression, remembering all of them may be difficult. In this case, you can make use of the Quick Measure tool. All you have to do is fill in the parameters and function for calculation. Depending on your selection, this tool will then generate the expression automatically. These measurement tools are also useful when you need to perform quick calculations for reports.

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4. Create Visualization

create visualization

In the imported data of the given example, we only had sales, sales by country, and product price. Using the methods described above, we created a separate table containing the revenue generated by each country. Using various visualisations, we have depicted the country’s revenue on a world map. Similarly, Power BI allows you to create and manage data models.

Data Modelling in Power BI- Best Practices

Some of the best practices for data modelling in Power BI are-

Use Different Schemas for Different Needs

One of the main examples I have found out with regards to information displaying over the past 20+ years is that there isn’t one model that fits all business needs. Be that as it may, there are basic examples we can follow to show information as indicated by various business needs. Each example or composition has an alternate arrangement of rules. At an extremely undeniable level, we can imagine these patterns in three unique classes.

Simplicity – Ockham’s Razor

Ockham’s razor may be one of the most cited philosophical thoughts in the realm of examination, and understandably! With regards to the information model, basic is typically great. The thought is to attempt to restrict the number of tables and information connections to an absolute minimum.

Deliberateness

Regardless of whether the basics are great, purposefulness is better. “Purposeful” can be characterized as “finished with or set apart by full awareness of nature and impacts; deliberate”. Every information demonstrating choice needs to bear the last information representation objective as a main priority. Each table and information relationship should have an obviously characterized reason in the extent of the report being created.

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Conclusion 

Data modelling in Power BI provides a very effective means for the companies to increase their business opportunities. It helps the companies to receive consistent results and thus, the companies are able to maximize their business potential.



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