BHIM Payments App launches ‘Mahi Way’ campaign, reinforcing a simple and secure way to make digital payments


Panaji, April 2, 2026: BHIM Payments App, the homegrown digital payments platform developed by NPCI BHIM Services Limited (NBSL), today announced the launch of its ‘Mahi Way’ campaign. The campaign positions BHIM as a clear and dependable choice, enabling users to complete payments instantly. Reflecting India’s trust-led relationship with money, it emphasises on the convenient and safe payments offered by BHIM Payments app, building confidence in digital payments among people, including the new users.

The 360-degree campaign features legendary cricketer and brand ambassador Mahendra Singh Dhoni, whose calm and dependable persona aligns with the experience BHIM Payments App offers to its users. Built around the thought ‘BHIM App se karo pay, it’s the Mahi Way’, the campaign draws from everyday situations where users are faced with multiple payment choices and prefer a simple, reliable way to transact. The films also showcase BHIM’s scan and pay experience along with instant rewards, highlighting how digital payments can be made quick and worry free.

Speaking on the campaign, Lalitha Nataraj, MD & CEO, NPCI BHIM Services Limited (NBSL), said, “In India, trust continues to play a defining role in how people adopt and use digital payments. As adoption deepens, users are looking for simplicity and trust, along with the assurance that every transaction is safe and secure. Our new campaign, Mahi Way’ reflects this behaviour where payments happen without confusion or delay, on a platform that users can rely on. With BHIM Payments App, we remain focused on offering a reliable and inclusive payments experience for users across the country.”

Conceptualised by Tilt Brand Solutions, the campaign will be rolled out across television, digital platforms, cinema, and outdoor media. everyday use. The flagship campaign film will be launched in a 25-second format, supported by shorter 10- and 15-second edits for high-frequency visibility across digital and social platforms. In line with BHIM’s inclusive approach, the campaign will be available in 11 languages, including Hindi, English, and regional languages such as Marathi, Tamil, Telugu, Kannada, Malayalam, Bengali, Gujarati, Odia, and Assamese.

Kushager Tuli, President and Head of Creative, Tilt Brand Solutions added, “With Mahi Way, MS Dhoni is shown in a more everyday context, not just as a cricketing icon, but as someone who reflects calm and clarity in simple decisions. The campaign brings this into real payment situations, making them feel intuitive and effortless. In doing so, it positions BHIM as a reliable and secure choice that fits naturally into daily life.”

Link to film: https://youtu.be/a1BevH2Wq_k?si=6K2oIbpTWFRPOCjb

About NPCI BHIM Services Limited:

NPCI BHIM Services Limited (NBSL) was incorporated in 2024, as a wholly owned subsidiary of the National Payments Corporation of India (NPCI). NBSL aims to enhance the adoption of digital payments through the Bharat Interface for Money (BHIM) platform and is committed to providing a seamless, secure, and user-friendly payment experience to individuals and businesses across India.

NBSL facilitates quick and efficient digital transactions, offering an accessible and reliable payment solution for all. By leveraging cutting-edge technology, NBSL aims to drive financial inclusion and support India’s journey toward becoming a fully digital economy.

For more information, visit: – https://www.bhimupi.org.in/





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Lost a crucial document because your system crashed before you could save it? Worry no more! Microsoft Word has introduced an automatic save option that regularly backs up your work, so you’ll never lose your progress again.

Users will now be able to manage their Word documents without thinking about saving them manually. The new Microsoft Word update allows users to automatically save their documents to the cloud as soon as they start documenting any content piece.

Raul Munoz, the Senior Product Manager at Microsoft, has stated about the new feature, “We are modernizing the way files are created and stored in Word for Windows! Now you don’t have to worry about saving your documents: Anything new you create will be saved automatically to OneDrive or your preferred cloud destination.

Microsoft additionally hints at introducing similar features for Windows Excel and PowerPoint, which are now live.

How Does the Auto-save Feature Work?

The auto-save option can be accessed and used effectively with the compatible Word for Windows version. Let’s understand how the process works-

Primarily, users need to create a fresh document in Word and switch the AutoSave option on. Unlike the previous default document name- DocumentN, the autosave feature saves the files with the date.

Microsoft Word Update - Step 1

Source: Microsoft Tech Community

To change the name of the file and its location, users need to select Save or press Ctrl+S. After selecting the file name and location, press Confirm to save the changes.

Microsoft Word Update - Step 2

Source: Microsoft Tech Community

In case users try to close the file before it gets saved, a dialog displays on the screen asking whether they intend to Discard or Keep the file. If users try to close empty files, Word discards them without asking for confirmation.

Microsoft Word Update - Step 3

Source: Microsoft Tech Community

Availability of the Auto-Save Feature of Microsoft Word Update-

The AutoSave feature of Microsoft Word update is available to users with Version 2509 (Build 19221.20000) or newer. This advancement is set to enhance accessibility and address the challenge of lost files. Similar features have been introduced on Windows Excel and PowerPoint as well.

Advantages of the Latest Microsoft Word Update

Microsoft Word’s new auto-save feature will unlock several benefits for users. Alongside increased security, it offers flexible file management capabilities. Let us discuss other significant advantages-

Flexibility in File Storage and Control: Users can store and manage their files more flexibly than ever. As users are in charge of the documents, they can adjust file names and locations to save, organizing the files according to convenience.

Never Lose Your Files: The auto-save feature in Microsoft Word addresses the challenge of losing files due to not saving them manually. As soon as you start making progress in a file, it automatically gets saved.

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Increased Accessibility: The auto-save feature enables enhanced accessibility of Word files. It can be accessed from diverse types of devices and platforms once shared, including Android, iOS, and web browsers. Changes made to the file will get synced on all devices and platforms.

Better Collaboration: The AutoSave feature has made collaboration within and across teams easier. Users can easily share the cloud file and initiate collaboration by making changes, adding comments, and resolving comments in real time.

Agentic AI Support: The Word files are now equipped with Copilot agentic AI support. Users can unlock AI-powered capabilities whenever they need to improve or update their documents. Nevertheless, to use Copilot in Word, a Microsoft 365 Copilot license is needed.

Additional Tips: 

  • Users will be able to easily change the location for new documents. Right-click on any cloud folder in the File section of Word, then select Set as Default Location to choose the location.
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Key Elements to Keep in Mind-

  • When a new Word session is started while another is running, the new file does not autosave. Hence, users need to close the previous file to enable the auto-save option for new files.
  • Users may sometimes encounter a delay in refreshing the recent files list while changing the name of a document.
  • If users disable the option for Show the Start screen when this application starts, remember that the first file they create will not autosave automatically.

Concluding Remarks!

Microsoft has been making significant advancements in its 365 Office platforms for better collaboration and enhanced productivity of diverse teams within an organization. With the integration of Copilot and flexible features, the firm is aiming to boost user experience and accessibility of the tools, including Word for Windows.

Learn about the major technological shifts and practices with KnowledgeNile!


FAQs:

1. What is the AutoSave feature in Microsoft Word?

Answer: The AutoSave feature in Microsoft Word lets users save their files automatically.

2. What is the purpose of AutoSave?

Answer: The AutoSave feature aims to reduce the challenges of data loss in unwanted circumstances, such as power shortages and device failures.

3. Where are AutoSave Word documents stored?

Answer: Automatically saved Word files are stored in cloud storage, like OneDrive.


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