Spotify Champions Live Music With Independent Music Venue Deal


Live music has had quite a week. On one end, Coachella kicked off its first festival weekend with a slew of epic performances. On the other hand, Ticketmaster owner Live Nation was found guilty of monopolizing the ticket market. Still, the desire to go to concerts and experience live music persists. Now, Spotify has entered the chat.

The streaming music giant announced a new year-long partnership with the National Independent Venue Association on Wednesday, aiming to boost the independent live music scene across the US. With titans in the industry like AEG and Live Nation consolidating control over major venues across the country, the Spotify deal opens up the possibility for smaller venues — and the artists who perform there — to gain ground and thrive.

“Independent venues are the heartbeat of live music,” Rene Volker, Spotify’s senior director of live music, said in a statement. “They’re where artists take risks, build devoted communities, and where fans discover what they’ll love for the rest of their lives. This partnership with NIVA is about making sure Spotify’s platform, editorial and product capabilities are working in direct service of that ecosystem. We’re here for the long game.”

Spotify representatives didn’t immediately respond to a request for comment.

What exactly does this long game look like? According to Spotify, new features are rolling out on the platform to enhance the discovery experience for independent music (and venues).

Spotify listeners will be able to discover more independent shows through boosted venue visibility on the app’s venue pages — where you can follow local live music locales — the Concerts Near You playlist and the regularly updated Live Events Feed, which keeps you informed on the best music events happening in your area.

The Independent Booker Spotlight playlist will launch on Spotify this summer, celebrating the behind-the-scenes folks who make independent live music happen. Each month, NIVA will tap an independent booker to curate a playlist highlighting artists and venues across the country.

Then there’s NIVA’s Certified Live Independent seal, which will be displayed on Spotify’s venue pages and is designed to ensure the quality and sustainability of the independent music community.

“NIVA’s Certified Live Independent is a seal that shows the sacrifices and ingenuity that goes into keeping their venue or festival independent,” Stephen Parker, executive director at NIVA, said in a statement. “Spotify is elevating that seal and independent stages on their platform to allow millions of fans to experience the magic of these spaces.”





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Power BI is an assortment of programming administrations, applications, and connectors that cooperate to transform your inconsequential wellsprings of information into intelligible, outwardly vivid, and intelligent experiences. Power BI is a SaaS administration that Microsoft at first delivered as an extra to Excel. It is currently a detailing and investigation arrangement by its own doing for ventures, all things considered. Being from the Microsoft family, it flawlessly coordinates with different items from the seller, including Office 365.

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Qlik Sense® is a cutting-edge platform for modern, self-service analytics. Qlik Sense supports the full spectrum of analytics use cases through an organization, including self-service visualization and exploration, guided data analysis apps and dashboards, communicative analytics, custom and detailed integrated, mobile analytics, reporting, and data alerting. In addition, users in the enterprise benefit from a contemporary, cloud-native platform with accessible and benchmark APIs, powerful data integration and communication, and centralized governance and management. Qlik Sense, with its unrivalled experiential investigation and inventive AI capabilities, assists in increasing data literacy for all kinds of visitors.

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Deployment

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Installation

The process of setup is very simple and easy to follow in Power BI installation is as simple as installing any other software on a computer or laptop. The setup of Qlik Sense is complicated and time-consuming. The user  will require the assistance of an expert on the subject of getting started. 

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Microsoft’s Power BI is the best value component among all contenders in the business intelligence technologies. Power BI costs $10 per month per user. After contacting the Qlik marketing team, you will receive a quote for Qlik Sense pricing. So it is not sure what will be the prices in every use case scenario, but you can talk to the advertising department about it.

Data Integration

In Qlik Sense, you can virtually integrate an infinite number of data sources, including Carto, Limelight, Como, DataTap, and many others. Power BI, on the other hand, can connect to data source application fields such as Salesforce, Microsoft Dynamics, Google Analytics, Microsoft Excel, GitHub, comScore, Adobe Analytics, MailChimp, Azure, Acumatica, and others.

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Power BI possesses the ability to provide good support for mobile devices in terms of features and capabilities.  Qlik Sense has superior functionalities in terms of mobile technology and research, and it outperforms Power BI.

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Qlik makes it simple for anyone, regardless of skill level, to explore their data. In addition, Qlik provides data literacy training programmes for all users. The users  can only make use of Power BI for self-service. And once these users’ content is published, it is only accessible with very restricted interconnectivity. When other subscribers want to dig deeper, they must return to the original user for generating a fresh report.

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User-Friendly

If you ask any Excel user, they will tell you that they recommend Power BI over any other data visualisation tool because of its user-friendly disposition and interface.  Because Qlik Sense does not have a well-known user interface like Power BI, it is difficult for users to get started. 

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Power BI vs Qlik Sense- Which is better?

If we go on to read the comparison between the two technologies thoroughly, it can be said that Power BI is easier and more consistent to use. The performance of Microsoft’s Power BI is certainly better in data visualization and data discovery. In addition to this, the pricing factor of Power BI makes it stand out from most of its competitors including Qlik Sense.

There are no major differentiators between the two technologies. The needs of every user is different and the choice of the tool depends on the extensions and limitations of the user needs.

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