Minnesota is home to only inland shrimp hatchery. Its future is now uncertain



NINA MOINI: The country’s only inland shrimp hatchery, which happens to be in Minnesota, is asking for help to stay afloat. Minnesota Shrimp got its start five years ago and they had just started to see profitability when they ran into two big setbacks: the bankruptcy of a major customer and a faulty order of shrimp. It put them on the brink of closure just as things were getting going.

Barbara Frank and Paul Damhof are the owners of Minnesota Shrimp. They’re both here to talk more about the situation and shrimp farming. Thanks so much for your time today. Barb, just to set the background for folks, can you describe what an inland hatchery is and then what you do? It sounds like you’re raising baby shrimps and then you’re selling them to others?

BARBARA FRANK: Yes, that is correct. What inland is different from what the other hatcheries have been in the United States is they’re on the coast and they’re using seawater as the base. So the whole thing runs a little different because we have no access to seawater and we can control diseases much better. We start with well water and clean it and clean it and clean it, and turn it into salt water and reuse on manufactured seawater. So that’s the big difference between the typical hatchery and the inland hatchery.

NINA MOINI: It’s so cool to learn about this. I did not know much about this. To who or to where do you sell your shrimp?

BARBARA FRANK: So prior to COVID, there was 865 shrimp-growing operations in the United States. It was a particularly hard-hit industry in COVID. And by a year and a half ago, there was only 85 left in the United States. The number is even lower now.

But where it works really well right now is existing farms that have a building that they could turn into a growing operation. So right now, our customers, other than the one that you mentioned that had gone out of business, which was not a farm, it was a bigger operation, we have five farmers in Iowa who have put in growing operations on their farm. We have one in Wisconsin. There’s one in– there’s a couple in Minnesota that are very small, and one in Montana. And they’re all people who have set this up as a business, some that sell directly to the consumer. So you could go buy fresh shrimp like you do when you’re on vacation in any places where these are. But some of the Iowa ones also have a business plan that they’re selling wholesale to grocery chains.

NINA MOINI: OK. So there’s this GoFundMe that’s been started to help raise money to keep Minnesota Shrimp going. Paul, can you tell us more about what led to the situation that you are facing?

PAUL DAMHOF: Well, it all started that led to this situation– we get broodstock in roughly or approximately every four months. We get broodstock coming in and Barb and I, it takes us up four to six weeks to get them primed up, to get them conditioned to breeding age. And the batch that we had got in, we had some tough shipping. But again, Barb and I, it takes four to six weeks to find out, or it took us four to six weeks to realize that we had a problem in shipping.

We got on the phone immediately to get another batch of broodstock coming in. But again, now it’s going to take us another six weeks to get these conditioned, to get them primed up before we get babies. And then once they do start mating, it roughly takes another 21 days before they’re up to a saleable size and off to other farmers. So it’s something that just takes time. When you’ve had a challenge or had a mistake, it’s something that can’t be fixed immediately. It just takes time to work through.

NINA MOINI: And Barb, how did you and Paul meet and decide to go into this business?

BARBARA FRANK: Both of us were livestock farmers, didn’t know each other. I was in the poultry industry. Paul in the dairy industry. Both going out of business somewhat, mine not completely, but some buildings for different reasons. His for both family reasons and the dairy industry reason. And we have these buildings. This is really part of what my belief is in this, is we can revive rural areas that have these empty livestock buildings if we work on this industry.

So I had one building empty already that’s 40 feet wide and 320 feet long. Paul had calf growing barns empty that could turn into it. So both of us built a growing operation. But you couldn’t get babies anymore. There is no hatcheries dedicated to the United States. There was, most of the hatcheries that were here were dedicated to the Asia market and some of those foreign markets. So the vast majority would go there in Minnesota– or United States growers only got the leftovers, which meant some times of the year you couldn’t get any. And this was prior to this COVID issue and everything else.

So you can’t run a business if you can’t get seeds all the time. If you were a farmer and two years out of three you didn’t get a seed, you’re not a farmer anymore. So we decided we had to fix this problem. So we gutted Paul’s growing operation and built Minnesota shrimp. It’s been a high learning curve.

NINA MOINI: Sure, yeah. Paul, what would it mean for the industry? I don’t have a sense for how developed the industry is here, but I mean, if you’re the only inland one, what would it mean if you all went out of business do you think for the larger industry here?

PAUL DAMHOF: It would be total devastation. And here in the United States, we import between 88% to 90% of the shrimp that we consume here in the United States. And by having an inland hatchery here in the state of Minnesota, it’s not– Barb and I, we’re affecting many other growers and that’s what really hurts, is that through this struggle, we’re also hurting other families and other businesses too, anyways. So, yeah, yep.

NINA MOINI: Well, Barb, are there any other kind of local or maybe state or even federal level support that you can turn to as you’re navigating this?

BARBARA FRANK: So we really tried to get help from the state, from our representatives, tried to get people out to look at what was going on. Paul made calls all over the place, but there’s a lot of problems in Minnesota right now. And the legislators are pretty overwhelmed. Since this GoFundMe came out, we have received calls and they’re hoping to come out now. But prior to that, they just didn’t have any more actual time to come and see what’s here and what the problem is.

NINA MOINI: So you are hopeful that there might be some more movement and now there’s a little bit more awareness around it. Just lastly, Paul, before we have to go, what keeps you both going or what keeps you going despite the challenges that you faced in this industry?

PAUL DAMHOF: I’m so thankful to have Barb, we share the same values, visions, morals, and it’s about helping people out, sustainable, and having a high quality meat product. Our shrimp meat or the babies that we sell and the other farmers that are raising it, it’s the quality of the meat. And we like to help people out, and the consumers are always front and forward in our book.

NINA MOINI: All right. Barbara and Paul, thank you both so much for your time and I’m wishing you both the best. Thank you.

PAUL DAMHOF: And we appreciate it.

BARBARA FRANK: Thank you.

NINA MOINI: Thank you. Barbara Frank and Paul Damhof are behind Minnesota Shrimp.



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Salesforce Vlocity Tutorial – Table of Content

What exactly is Vlocity?

Vlocity (Salesforce Sectors) provides pre-built Salesforce solutions to meet the needs of specific industries which require CRMs that are significantly customized beyond Salesforce’s out-of-the-box state. Vlocity, which was founded in 2014, swiftly established itself as an “industrial cloud” pioneer, receiving 3 Forbes Cloud 100 honors in 2017, 2018, & 2019. What factors aided them in achieving such quick success?

What is Vlocity

Vlocity applications (based on the Salesforce platform) provide multichannel sales, advertising, servicing, and CPQ solutions to specific industries like Communications, Health coverage, Energy and Utilities, Financial Services, Multimedia, Healthcare, and Public Sector.  The secret to success is straightforward. Companies profit from pre-built flows and procedures that would otherwise take several months (& millions) to construct custom.  Salesforce purchased Vlocity in 2020. Salesforce has been able to include Vlocity’s industry-specific CRM systems in its current Salesforce Industries offerings as a result of the acquisition. Vlocity’s creator David Schmaier maintained his position as CEO of Salesforce Enterprises, a corporate unit in charge of establishing clouds for new verticals, following the rebranding.

What is Salesforce Industries, and what does it do?

Salesforce had a step up on the latest vertical solutions after acquiring Vlocity. In general, the 12 existing industry clouds are making progress inside the Vlocity apps. These add to Salesforce’s existing data model and give out-of-the-box services which reflect their industry’s language.

Two often used “clouds” are, for example:

Organizations gain all the tools and apps they need to develop subscription services, handle orders, quotations, and contracts in an agile manner with Media and Communications Clouds.

Financial Services Cloud: Provides a consolidated system with a unified customer’s perspective of their policy, financial information, and claims to support the banking, financial advisory, and insurance markets.

Marketing, sales, commercial agility, and also operating efficiency, are all enhanced by these clouds, which reduce time to value.

Salesforce Industries

What is Salesforce Vlocity, and how does it work?

Salesforce Vlocity is the hottest innovation on the Salesforce platform, which is the industry’s leading provider of industry-specific solutions and software. It stands out as a worldwide forerunner in Customer Relationship Marketing, transforming the total customer experience (CX) (CRM). Vlocity also aids in the comprehension of the CMT, healthcare, and insurance realms. Salesforce Vlocity also has a lot more to offer, such as Lightning Web Omnichannel processes, Integration processes, Vlocity Actions,  Tracking services, Data Migration, and so on. Salesforce Vlocity also improves CPQ and guided selling. Salesforce Vlocity is a trailblazer, enabling a slew of top and up-and-coming businesses to achieve their goals through its Omnichannel processes.

Become a Salesforce Vlocity Certified professional by learning this HKR Salesforce vlocity training !
 

Salesforce Vlocity Training

  • Master Your Craft
  • Lifetime LMS & Faculty Access
  • 24/7 online expert support
  • Real-world & Project Based Learning

What are the different Salesforce Vlocity components?

  • Vlocity Insurance– To process all components of the insurance, Vlocity employs Microservice Architecture. Financial Service Cloud is intended to function with Vlocity Insurance.
  • Vlocity Media& Entertainment– This section contains a comprehensive industry solution for ad sales and subscriber sales in order to strengthen consumer and owner relationships.
  • Industry Cloud for Communications in Vlocity Communications aids in providing a consistent and individualized client experience.
  • Vlocity Health– Companies could use a Vlocity specialized device called Vlocity Health to run all of the sections relating to the health industry.
  • Vlocity Energy & Utilities is responsible for a number of industry-specific apps that allow the sale & service of a wide range of commodities and non-commodities.

Vlocity Benefits Salesforce in What Ways?

As a result of this collaboration, industry-specific solutions have become a key component of the platform’s capabilities. Salesforce has improved its adaptability over time, seeking to meet any industry issue. Nonetheless, one stumbling block remains unsolved: IT complexity. Consider a company with a complex IT stack, including some in-house applications. It will take a long time and a lot of money to replace it with a centralized platform. To enable end-to-end business processes, consultants and developers must customize the system, align, and merge apps. 

This is where Vlocity comes in. Vlocity adds enterprise product catalogs (EPCs), customer relationship management (CRM), order processing, and digital commerce to Salesforce, and also pre-built methods and new models. The software is developed in strict accordance with industry standards established by organizations such as the TM Forum as well as the MAF. As a result, businesses are able to go live more quickly. They teach their employees and may eventually be self-sufficient, saving money on consultants and developers.

Top 30 salesforce Vlocity Interview questions & answers for freshers & experienced professionals

Cloud Technologies, salesforce-vlocity-tutorial-description-2, Cloud Technologies, salesforce-vlocity-tutorial-description-3

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Overview of OmniStudio

OmniStudio is a modular framework that allows you to easily develop Salesforce flows and solutions using standard click-based components. 

OmniStudio

The architecture of OmniStudio is made up of three layers:

Digital Experimentation : 

This is the User Interface Engine. It contains all of the user interface elements that can be selected and dragged toward the action area. We must choose the appropriate component depending on business requirements. The back-end layer’s entry point is this layer. To conduct any operation, simply connect the back-end components to the components. This UI Engine gets separated into two categories once more:

FlexCards :

Flexcard is an alternative if you really want to display multiple data in less space. Flex cards have been used to display data at a glance. This is a drag-and-drop tool that allows you to quickly configure, preview, and troubleshoot a screen. FlexCards present and summarise contextual information and actions from Salesforce and third-party platforms.

Omniscripts : 

OmniScript is being used to give users a guided path through the business processes. That implies you can show multiple screens in a row. We may create pages quickly and effortlessly with the assistance of OmniScript, which is a drag-and-drop application. This is also entirely programmable, allowing it to be tailored to specific requirements. Another omniscript can be called from one omniscript. You may use OmniScripts to create sales, service pathways, and other business operations.

Service Management : 

Backend logic & data are handled by this layer. By using integrations, Service Management may read and write data via Salesforce and other external sources.

It is divided into two sections:

1. OmniStudio Dataraptors :

DataRaptors are used to retrieve, transform, and update information. They are used to perform data-related operations such as reading, writing, and transforming data from external sources. There are four parts to DataraptorsOmniStudio Dataraptors

  • DataRaptor Turbo Extract: As the name implies, this program is used to extract information from a data object. This component has the most efficient data retrieval speed. This option should be used if the need on your page would be to return just a single item.
  • DataRaptor Extract: Most of the time, we need to work with several objects on a page; in this situation, vlocity gives us this alternative. Use DataRaptor Extract to return many objects.
  • DataRaptor Load: This component is used to update the information in Salesforce.
  • DataRaptor Transform: Whenever your data isn’t solely in Salesforce and you’d like to retrieve it and display it in Omniscript/flex cards, use DataRaptor Transform.

2. OmniStudio Integration Procedures

To carry out such tasks, this instrument is quick and dependable. You can use Integration Procedures to retrieve data from third-party services.

Developer Experience

OmniStudio Data packs can be managed with the IDX Build Tool. IDX Workbench seems to be a desktop program for transferring Salesforce information and Data packs. In conclusion, like custom programming, OmniStudio provides simple shortcuts and greater reuse chances for adapting the industry-oriented solution to your specific needs.

However, there are several disadvantages to be aware of right now:

  • Many clouds are combined within one common functionality by industries. As a result, it’s difficult to tell if a certain feature is part of the current implementation.
  • Since all clouds & APIs receive information in one bundle, updates do not even have a defined structure.
  • Errors and platform constraints have limited support.
  • Vlocity’s data model and functionalities are best suited for enterprises at the enterprise level. Some argue that it’s inappropriate again for the SMB market, because not only does it need a greater budget, but it also leaves small-medium firms with capabilities they don’t want and won’t utilize.

Do you want to learn more about Salesforce Vlocity? Watch this Demo video now:

 

What are FlexCard Actions?

FlexCard Actions can be used to start or modify an OmniScript, connect to a website page or app, show a flyout, launch an event, or change the values of data fields. FlexCards can do the following actions:

  • Card — Load, modify data source, or erase cards at the card level. 
  • Event
    Custom — To alert the main FlexCard of an occurrence, fire a Custom Event.
    PubSub — To alert another element on a website or app of an event, fire a PubSub Event.
  • Flyout – In a modal or popover, show extra details from such a child card, OmniScript, as well as a custom Lightning web component (LWC).
  • Navigate — Choose a targeted URL or a PageReference type that allows you to navigate inside Lightning Experience, across Communities, to another website.
  • OmniScript — Use the FlexCard to launch an OmniScript.
  • Update OmniScript – Update an OmniScript from a FlexCard incorporated as a customized Lightning web component inside an OmniScript.
  • OmniScript Action – Update any OmniScript from a FlexCard integrated as a customized Lightning web component in an OmniScript A reusable OmniStudio Action can be used to launch OmniScripts, elements, websites, or external programs. The same OmniScript can be launched from numerous FlexCards using an OmniStudio Action.

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Conclusion

To summarise, Vlocity achieved a breakthrough by offering businesses such an architectural foundation tailored to their industry. Salesforce’s acquisition signaled the company’s transition to industry-specific products that are easier to tailor and onboard users. For such a quicker digital transformation journey, firms can use the current Salesforce Industry clouds, which offer a configurable data model and a reliable version with reusable solutions. 



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