PWHL adds investors Ilitch and Tanenbaum



Fans cheer in the stands.

The PWHL is taking on two prominent names in North American sports as its first two investors in reaching a major milestone in the privately-backed league’s fast-rising trajectory, and representing yet another sign of women’s hockey’s promising future.

Coming on board as strategic partners are the Detroit-based Ilitch Companies, and the Larry Tanenbaum-backed Toronto-based Kilmer Sports Ventures, the league announced Monday.

The two multi-sports-team-owning groups bring a wealth of financial backing, business connections and influence to a 12-team league that’s doubled in size since being established in June of 2023.

“This is the clearest signal of validation to the marketplace, to the players, to other owners, to media companies that we are cementing our reputation as one of the fastest-growing sports properties in the world,” PWHL advisory board member Stan Kasten told The Associated Press.

“These are serious, long-time experienced sports investors, and they are telling the world what they think about us,” he added “And that says much more than just them writing a check.”

With the additions, the PWHL’s existing centralized structure will remain in place, headed by founder and primary financial backers Mark and Kimbra Walter. The Walters, together with the PWHL’s advisory board, will continue overseeing operations, with the new partners providing expertise, relationships and perspective, the league said.

“Kimbra and I are incredibly proud of what the PWHL has accomplished in a short time, and are excited about what it can achieve moving forward,” said Walter, who’s holdings include baseball’s Dodgers and the NBA Lakers.

Chris Ilitch
Chris Ilitch, Detroit Red Wings president and CEO, speaks before the team's NHL hockey game against the Toronto Maple Leafs, Oct. 11, 2018, in Detroit.
Paul Sancya | AP

Post-Olympic boost continues

Kasten said adding investors is well ahead of schedule, and deemed timely entering Season 4 to support the momentum the PWHL gained coming out of the Milan Cortina Games.

The league registered growth in nearly every metric last season, with U.S. numbers spiking further following the Hilary Knight-led Team USA’s gold-medal victory in February. The league also expanded its North American footprint last month by adding teams in Detroit, Las Vegas, San Jose and Hamilton, Ontario.

“I want to hear the case for going slower, but I can’t imagine it,” Kasten said. “The reception of fans, of sponsors and other willing partners has allowed us to go faster.”

The Ilitch family’s holdings include the NHL Red Wings and baseball’s Tigers. The Ilitch’s influence was apparent last week, with a wide range of company employees involved in Detroit hosting the PWHL’s awards and draft.

“The PWHL’s rise has been one of the most compelling stories in professional sports, and we are proud to be part of that story,” said company CEO Chris Ilitch. “Investing in the PWHL means an opportunity to broaden the game’s reach, connect with new fans, and create pathways for athletes for generations to come."

Tanenbaum is chairman emeritus and maintains a personal stake in Maple Leaf Sports and Entertainment, whose properties include the NHL Maple Leafs and NBA’s Raptors. Meantime, Kilmer Sports owns the WNBA's Toronto Tempo and France’s AS Saint-Etienne soccer team.

“What Mark Walter and PWHL senior leadership have built so quickly is incredible, and we’re honored to be part of this league and everything it stands for,” Tanenbaum said.

PWHL Adding Investors Hockey
Larry Tanenbaum of Kilmer Sports Ventures gives remarks during a news conference announcing the city's WNBA franchise, May 23, 2024, in Toronto.
Christopher Katsarov | The Canadian Press via AP

Salaries, for now, won't increase

The financial injection will not immediately translate into pay raises for players, because the PWHL has yet to turn a profit on the hundreds of millions of dollars Walter has already invested, Kasten said.

“When we are making money, that would be a great day for me and for the players,” he said. “We’re not there yet. I hope this gets us closer.”

The PWHL became the first professional women's league to open with a collective bargaining agreement in place, and running through 2031. Last season, 10 of 194 players had salaries topping $100,000, with the minimum at just over $37,000, according to the PWHL Players Association.

The PWHL has grown from a six-team league that launched on Jan. 1, 2024, with Toronto hosting the inaugural game at the 2,500-seat Mattamy Athletic Centre. Within five months, Toronto had relocated to its current home, the 8,500-plus seat Coca-Cola Coliseum — and after enjoying a regular-season game sellout at the Maple Leafs’ 19,200-capacity home.

Last season’s average attendance of 9,304 represented a 28 percent jump over 2024-25. The league also grew its corporate partnership base to 81, up from just over 50 a year earlier.

PWHL Adding Investors Hockey
The Montreal Victoire pose for a photo with the PWHL Walter Cup after the team's win against the Ottawa Charge, in Ottawa, May 20, 2026.
Justin Tang | The Canadian Press via AP

Still seeking U.S. broadcast partner

With 12 teams, the league is better positioned to attract a U.S. national broadcast partner. Last season, Scripps Sports aired numerous games, including the Walter Cup Finals, on ION, which reaches 126 million American households.

The PWHL is also poised to improve its existing broadcast deals in Canada once its current contracts expire after next season. One possibility is enhancing its agreement with CBC, with the national broadcaster ending its lengthy history of airing NHL games.

Kasten would only say, “stay tuned.”

“We didn't know what we had,” he added, reflecting on the PWHL's launch.

“We didn't have venues. We didn't have cities. We didn't have logos,” Kasten said. “We felt deeply that if we provided the environment for the greatest women's hockey players in the world to do what they do, that there would be a market for them. And that has been demonstrated in countless ways over and over.”



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AWS Edge Locations: A Brief Introduction 

AWS Edge locations are third-party data centers made to ensure minimal latency while delivering services. It is essentially a small setup, located very close to the user using the AWS service to make the responses quick.

When you look at the situation more closely, what’s happening is that when a user is sending a request, instead of receiving a response from the primary server, it routes to the nearest edge location and provides the response from there, making it quick.

For instance, if your data is housed in an S3 bucket in Australia, some of your traffic comes from Canada. In this example, AWS will start caching your data in one of the edge locations in Canada, so when a request arrives from there, it’ll be delivered from the cache edge location in Canada, avoiding the need for the request to come to Australia. As a result, it will lower the latency, resulting in a better excellent user experience.

The Edge location is popular for providing a speedier response to user requests, aiming to minimize access time and delivery delay. They are located in almost all of the world’s major cities and are utilized by CloudFront (CDN) for fast deliveries to end-users to minimize latency.

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Who Uses AWS Edge Locations?

A set of services that use edge locations and are take latency into consideration are:-

CloudFront: It makes use of edge locations to cache versions of the data it provides, allowing the content to be delivered to users more quickly.
Route 53: It delivers DNS responses from edge locations, allowing DNS queries to be resolved more quickly.
AWS Shield and Web Application Firewall: It screens traffic in edge locations to prevent undesired traffic.

Benefits of AWS Edge Locations

Quick Response: With it being located very close to the place the request comes from, the Edge location is able to deliver a fast response as static content is delivered.

Minimal Access Time: Since the edge locations can offer quick response, this directly helps reduce the access time for the user.

Low Latency Rate: Edge location is physically closer to the user than the primary server. Thus, it has a lower latency rate.

Broader Reach: Edge locations, which are often housed in colocation facilities, increase the scope of the AWS network. They have ample bandwidth and connections to other networks and service providers, and this provides AWS with a wide range of connectivity, even domestic ISPs.

Edge Locations In India

Multiple CloudFront edge locations can be found in India. There are approximately 17 such locations– 4 each in Hyderabad and  New Delhi, 3 each in Bangalore and Mumbai, 2 in Chennai, and 1 in Kolkata. Globally, there are approximately 44 AWS edge locations.

Edge Locations Vs. Availability Zones Vs. AWS Regions

AWS Regions

What will happen in the event of unanticipated situations, such as a natural calamity? This problem gets solved by grouping the data centers into Regions, and these Regions are established worldwide to be proximate to business traffic demand.

To begin, AWS offers a variety of data centers across all Regions that provide various computation, storage, and other valuable resources for hosting your apps. Second, a high-speed fiber network connects all of the Regions. AWS effectively manages this network. Finally, all Regions are separated from one another. It ensures that no data can enter or leave your area in a specific Region. The only exception is if you explicitly authorize the movement of such data.

Availability Zones

Availability Zone (AZ) comprises one or more separate data centers in a particular region that provide redundant power supply, network, and connection. These centers are housed in different buildings. Users can operate production apps and databases in Availability Zones that are quickly available, have fault tolerance and are more scalable than single data centers. There are currently 84 Availability Zones spread over 26 geographic regions around the world.

Despite the fact that each Availability Zone is autonomous, they are linked by low-latency connections within a specific Region. Users have enough freedom with AWS to place instances and store data across many geographical regions and multiple Availability Zones within each Region.

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Edge Locations

What if the users are located in various parts of the globe or in locations that are not in your AWS Regions? Luckily, your organization will not need to start building a new data center. As already explained, this problem gets solved with the help of AWS Edge Locations.

Amazon CloudFront is an AWS service that lets you provide information, video, apps, and APIs to clients across the globe. Low latency and high transmission rates are provided via Amazon CloudFront. But the most crucial aspect is that this service makes use of so-called Edge locations to speed up the connection with customers irrespective of their location.

An organization can send content from Regions to a specific set of Edge locations around the world because Edge locations and Regions are independent infrastructure components. This enables both communication and content delivery to be accelerated. At the same time, Amazon Route 53, a well-known domain name service (DNS) on AWS, is running in Edge locations. This ensures reduced latency by directing clients to the proper web pages.

What is AWS CloudFront?

AWS Cloudfront is an excellent content delivery network (CDN) solution that is extremely fast and capable of delivering data to all users across the world with minimal delay.

The crucial aspect here is that your data is highly secure, thanks to a variety of solid security measures and encryption algorithms, and it’s well connected with Amazon Route 53, AWS Shield, and AWS Web Application Firewall, among other things, to defend it from various forms of attacks.

Why Choose Amazon CloudFront?

Let us find out why people prefer AWS CloudFront and why you should also choose the same. We have compiled its many benefits below:

Quick Content Delivery

The Amazon Cloudfront network has more than 200 points of contact, allowing you to deliver content to AWS consumers and users quickly and with minimal latency. Most significantly, it is incredibly accessible to AWS users and customers.

Pocket Friendly

Amazon CloudFront offers a pay-as-you-go pricing structure with a handful of customizable pricing plans to help you save money.

High Security

Amazon CloudFront is among the most secure content delivery networks available, and it can help you secure both your application and your network.

Compatibility with AWS Services

Amazon CloudFront is compatible with other AWS services such as Amazon EC2, Amazon S3, and Elastic Load Balancing.

It assists developers with AWS Cloud Development Kit, various APIs, and log monitoring, and it can simply interface with Amazon Cloudwatch, among other things, making the developer’s job easier.

Will using the edge result in lower-latency access to EC2?

Using the edge locations can potentially result in lower-latency access to EC2 instances. An edge location is a site that CloudFront uses to cache copies of your content, enabling faster delivery to users at any location. While it may not directly improve latency to EC2 instances, utilizing edge locations can help improve latency to certain AWS services.

To fully resolve any latency issues, it would be beneficial if AWS were to establish a new region in Africa. AWS regions consist of multiple availability zones, each functioning as a separate datacenter and providing low-latency connectivity within that region. By having a region in Africa, users in the continent would experience improved latency when accessing AWS resources.

It is important to note that edge locations primarily serve requests for CloudFront, which is a content delivery network (CDN). CDN technologies aim to reduce latency by caching static content closer to end users. In combination with AWS CloudFront, edge locations help optimize content delivery and provide low-latency connectivity.

While edge locations play a crucial role in delivering content efficiently through CloudFront, AWS Route 53 is responsible for DNS services. Requests made to CloudFront or Route 53 are automatically routed to the nearest edge location, ensuring low latency regardless of the user’s location.

Is the edge just a way to speed up services’ frontends or the services themselves?

The edge serves as a means to enhance the performance of both service frontends and the services themselves. It allows for improved access to various AWS services, which includes an extensive range of options. While it can potentially enhance latency to certain services, it does not solely focus on speeding up frontends. To truly address latency issues, the deployment of a new AWS region in Africa would be most beneficial.

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What does “access services located at AWS” mean in this context?

In this context, the phrase “access services located at AWS” refers to the ability to utilize and make use of the various services available on the Amazon Web Services (AWS) platform. AWS offers a wide range of services for computing, storage, databases, networking, security, analytics, machine learning, and more. By accessing these services, users can leverage the capabilities and functionalities provided by AWS to meet their specific requirements.

It is important to note that there are numerous AWS services available, with hundreds of options to choose from. These services cover various aspects of cloud computing and cater to different business needs. Examples of AWS services include Amazon S3 for scalable storage, Amazon EC2 for virtual servers, Amazon RDS for managed databases, Amazon Redshift for data warehousing, AWS Lambda for serverless computing, and many others.

While accessing different AWS services can offer potential benefits, such as improved efficiency and flexibility, it may not necessarily address latency issues directly. Latency refers to the time delay experienced when transmitting data over a network, and accessing AWS services on their own may not have a significant impact on improving latency.

To address latency issues more effectively, an ideal solution would be the deployment of a new AWS region in Africa. A region in closer proximity to the users in Africa would minimize the distance data needs to travel, reducing latency and improving the overall performance of AWS services for users in that region.

Can S3 objects be cached via Edge locations?

Yes, S3 objects can be cached via Edge locations using CloudFront. Although S3 itself does not have the direct capability to cache objects, CloudFront, which is a content delivery network (CDN) service provided by Amazon Web Services (AWS), can be used to cache and distribute S3 objects to Edge locations.

CloudFront acts as an intermediary between S3 and the end users accessing the objects. When a user requests an S3 object, CloudFront checks if it already has a cached copy of that object in one of its Edge locations. If the object is found in the cache, CloudFront delivers it directly from the Edge location, resulting in reduced latency and improved performance. If the object is not in the cache, CloudFront retrieves it from the S3 bucket, stores it in its cache, and then delivers it to the user.

By caching S3 objects via CloudFront’s Edge locations, the objects become readily available at locations closer to the end users, reducing the need for requests to be sent back to the S3 origin server. This not only improves the overall performance and responsiveness of accessing S3 objects but also helps mitigate network congestion and latency.

Can Route 53 automatically route to Edge locations based on latency?

Route 53 does not have the capability to automatically route to edge locations based on latency. While Route 53 does offer various routing policies that can be configured based on different factors such as geographic location, latency, and weighted distribution, it does not specifically route based on latency to edge locations. It’s important to note that low latency does not necessarily imply the proximity of the nearest edge location. If you would like to understand more about how Route 53 works and the different types of records it supports, I can provide you with more information on that as well.

What services do Edge locations serve requests for?

Edge locations serve requests for CloudFront and Route 53. CloudFront is a globally distributed content delivery network designed to deliver content with low latency, high transfer speeds, and high availability. It acts as a cache, storing frequently accessed content and serving it from the closest edge location to the end user, regardless of their geographical location. Route 53 is a highly scalable and reliable DNS (Domain Name System) service that routes end user requests to the appropriate resources, such as websites or applications, based on the domain name. By leveraging edge locations, both CloudFront and Route 53 ensure that requests are automatically routed to the nearest edge location, resulting in reduced latency and providing a high-performance experience to end users, regardless of their location.

In A Nutshell

These AWS edge locations provide consumers with stable network connectivity, reduced latency, and maximum throughput. Are you wondering if you have ever made use of AWS edge location? You probably have if you have ever used AWS or are an AWS customer. Services like CloudFront and Route 53 already provide edge location benefits, which means you have directly or indirectly used AWS edge locations. So, next time you see a quick response, you know who to thank for it.

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