Redington Partners with LeadSquared to Accelerate Global Digital Transformation Adoption Through Enterprise Distribution


Strategic collaboration combines LeadSquared’s sales execution platform with Redington’s extensive distribution network to scale revenue growth through a hybrid go-to-market approach

Chennai, 08th April, 2026 — Redington, a leading integrated technology distributor, today announced a strategic partnership with LeadSquared, an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive outcomes at scale. Through this partnership, Redington will be able to drive accelerated reach of LeadSquared’s services and products owing to its strong global footprint, deep cloud, and enterprise technology competencies.

Redington, through its extensive portfolio of global technology brands and partner network, positions strongly as technology ecosystem orchestrator. Through this partnership, LeadSquared’s platform will become more accessible to organizations seeking to modernize revenue operations, strengthen customer engagement, and drive measurable business outcomes through structured digital transformation initiatives.

This collaboration marks a significant step in LeadSquared’s expansion strategy, combining its revenue execution platform with Redington’s extensive global partner ecosystem to accelerate digital transformation for enterprises across high-growth markets.

The partnership is designed to extend LeadSquared’s reach through Redington’s enterprise-grade distribution capabilities, while enabling partners to deliver integrated cloud-led transformation solutions to customers across industries including BFSI, education, healthcare, and manufacturing.

The addition of LeadSquared marks an important augment for Redington’s growing Business Applications Software portfolio as the Company forays wider beyond traditional IT infrastructure and Cloud solutions. This partnership strengthens our ability to deliver outcome-led solutions to businesses by unlocking customer intelligence and adding a new dimension to the value we bring to the market. With Redington’s extensive network, we aim to take this solution to market through a focused ecosystem of specialized partners while supporting the customer lifecycle through a dedicated customer success approach. – Sridhar S, Executive Vice President, SSG, Redington

Commenting about the development, Anand Dev Dhand, Head – Partnership & Alliances said: “At LeadSquared, our focus is on enabling organizations to drive meaningful digital transformation across their revenue operations. Partnering with Redington allows us to combine our platform strengths with their unmatched distribution scale and deep cloud competencies. This collaboration enables enterprises to adopt transformation initiatives faster while empowering partners to deliver long-term value through integrated technology solutions.”

By leveraging Redington’s global presence and partner relationships, LeadSquared gains accelerated market access while Redington strengthens its portfolio of enterprise SaaS solutions that support end-to-end business transformation. The collaboration reinforces both organizations’ commitment to enabling scalable, cloud-driven transformation journeys for customers.

About Redington Limited:

Redington Limited (NSE: REDINGTON; BSE: 532805), is a Fortune India 500 company, a leading technology service provider and technology ecosystem orchestrator, helping businesses Unlock Next™ in their digital transformation journey. With presence in over 40 markets, 450+ brand associations, and 75,000+ channel partners, Redington offers end-to-end solutions, from distribution to implementation for IT/ITeS, Telecom, Lifestyle, 3D printing and digital printing, and solar products. Through its focus on innovation and partnerships, Redington remains a trusted global distributor of products, services, and solutions across India, the Middle East, Africa, Turkey, South Asia, and South-East Asia.

For more information, visit: https://redingtongroup.com

About LeadSquared

LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive outcomes at scale. With a strong presence across India, the Middle East, APAC, and North America, LeadSquared supports over 1,800 businesses in their growth journeys. Tailored for thriving sectors like BFSI, healthcare, education, real estate, and more, LeadSquared champions a personalized approach for businesses of every scale.

For more information, visit https://www.leadsquared.com/.





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Recent Reviews


We’re heading into Oscars weekend, and looking at all the nominees, it’s a stacked card this year. One of the movies I’ve got an eye on is One Battle After Another. Leonardo DiCaprio is the star of Paul Thomas Anderson’s 10th movie. Overall, the film has racked up 13 nominations, including Best Picture, Best Director for Anderson and Best Actor for DiCaprio.

These past weeks, I’ve been inundated with Oscar-themed emails pitching different streaming suggestions tied to the glitzy ceremony. I decided to home in here and discuss one of DiCaprio’s less appreciated movies. It’s a film that was the beginning of what I like to refer to as “DiCaprio’s Schlubby Era.”

This movie features an absolutely stacked cast and delivers its message loud and clear. I rewatched it last night, and I still found it thoroughly entertaining. I’m in the minority, though. You see, the film I’m talking about was a victim of circumstance, as it lifted a mirror to society at a terribly fraught time.

If you haven’t figured it out yet, I’m talking about Netflix’s Don’t Look Up. It was directed by Adam McKay, and while it is absolutely a comedy, the disaster satire hit streaming at the wrong time. If you don’t recall, the film — which was meant as a dire warning about climate change and society’s apathetic response to it — hit the streamer at the height of the pandemic. 

Read more: Oscars Shift to YouTube-Only Streaming Starting in 2029

Production still from Don't Look Up showing Jennifer Lawrence in a hoodie sitting next to Leonardo DiCaprio in glasses and a frumpy suit.

Jennifer Lawrence and Leonardo DiCaprio star in Don’t Look Up.

Niko Tavernise/Netflix

Everyone was stuck inside, looking for light-hearted, feel-good entertainment like Ted Lasso. A movie about a pending catastrophe that would end the world and its entire population was a tough pill to swallow. Perhaps it still is? I’ll circle back to that thought in a bit.

Needless to say, it was sharply panned by critics for its subject matter and tone. Don’t Look Up received four Oscar nominations, and even if you think about the lackluster affair that was the 2022 Academy Awards, it showed there is merit to the polarizing comedy. And I’m going to talk about it.

Don’t Look Up follows scientist Dr. Randall Mindy (DiCaprio) and his PhD student Kate DiBiasky (Jennifer Lawrence) as they try to relay the urgency of their discovery of a giant comet barrelling toward Earth. In roughly six months, an extinction-level event triggered by the comet’s impact will obliterate humanity and the planet.

Mindy and DiBiasky face an unexpected uphill battle, though. Each person in power they speak to, from the news media to the President of the United States, ends up downplaying the warning. Instead of focusing on the well-being of the American people, they end up focusing on how the pending disaster can ultimately benefit them.

Production still from Don't Look Up showing Meryl Streep as the President of the United States.

Meryl Streep stars in Don’t Look Up.

Niko Tavernise/Netflix

In turn, the media and government end up lying to the populace. Sound familiar?

As bleak as this reveal is, the movie carries a sort of gallows humor married to a tongue-in-cheek aesthetic that is both laugh-inducing and cringeworthy. The end is bleak, with no real clear lesson aside from the hammer-to-the-head message to, actually, look up and be present. It’s all still very much relatable nearly half a decade later.

A big reason I find Don’t Look Up more than watchable is the performances of DiCaprio and Lawrence, both stepping outside of their proverbial boxes to play homely underdogs. 

This is the beginning of DiCaprio’s exploration of unkempt characters, in which he has played against glamorous type and shown new levels of range. It’s commendable to see an actor of his stature stretch himself out of his comfort zone — which, in turn, tests the comfort levels of the audiences tuning in.

Production still from Don't Look Up showing Leonardo DiCaprio in a suit and glasses looking panicked in the middle of the street.

Leonardo DiCaprio stars in Don’t Look Up.

Niko Tavernise/Netflix

He would continue this trend in Killers of the Flower Moon and One Battle After Another.

Lawrence is fantastic as his outspoken student, who takes everyone to task, including the president. And then there’s the rest of the excellent cast, which includes (deep breath): Meryl Streep, Cate Blanchett, Jonah Hill, Mark Rylance, Tyler Perry, Timothée Chalamet, Ron Perlman, Ariana Grande, Melanie Lynskey and Michael Chiklis. 

I’m not going to get lost in the minutiae of everything going on in today’s world that Don’t Look Up relates to. But it’s worth noting that, while this is a movie about climate change, the story can apply to a whole mess of things, from the war in the Middle East to the rise of AI and the proliferation of misinformation to the masses.

Since the movie premiered on Netflix, other apocalyptic entertainment has come along, like Fallout, Silo, Paradise and the later seasons of The Boys, which have tapped into similar themes with greater success.

You’re going to see a lot of recommendations online pointing you to Leonardo DiCaprio’s biggest movies, with guidance to watch them because of his latest Oscar nomination. I could’ve done that (heck, I nearly did, but The Wolf of Wall Street is no longer on Netflix). 

Instead, it felt like the perfect time to revisit Don’t Look Up. 

This is a movie that doesn’t coddle the audience; instead, it pokes fun at us. We’ve all, at one point, fallen victim to quick dopamine fixes that distract from our day-to-day reality. 

Don’t Look Up is a smack in the face, shouting at us to thwart that behavior and take action, and its dark ending further nails that message home. It may have missed the mark when it was initially released, but this comedy has all the components of a genre classic that gets better with age.

Read more: 44 of the Best Movies on Netflix You Should Stream Now





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