Some of my CEOs run AI companies with hundreds of millions in revenue.
Do you think everyone on their team is building AI agents?
Nope.
Remember that agents only became viable around 5 months ago. It’s new foreveryone.
Yes, there are early adopters in every department. But the majority of people are risk-averse, and want to ‘wait and see’.
AI adoption is one of the biggest problems facing CEOs today… but I get to hear the most interesting solutions.
So here are my top 10 tactics for driving AI adoption at your company.
1. Token tracking
If you can measure it, you can manage it. Creating dashboards of token usage by team and leaderboards by individual makes usage visible. Yes, it’s gameable, but it does reveal who your heavy users are—and your laggards. No one wants to be last.
2. Skills marketplace
In the AI world, a “skill” is a repeatable workflow that agents can look up and use when needed. Creating an internal marketplace where employees can create and share new skills allows agents across the business to level up and avoid reinventing the wheel.
3. ‘Request an agent’ boards
Some people love building agents more than others. Building a way for anyone to request an agent allows builders to pick up a ticket and help out. Seeing your agent idea come to life is often inspiring enough to want to build another by yourself.
4. App templates
Claude Code and Codex make it easy to vibe-code an app or dashboard, but putting it into production is another story. Rather than having your entire team learn Vercel and Supabase, you can create templates and guides so people don’t have to build it from scratch.
5. Progression matrices
How do you know if you are a power user of AI? Outlining the behaviours at different levels of usage (beginner, intermediate, advanced, etc.) by function (sales, marketing, product, etc.) allows individuals to see what level they’re building at, and how to go even further.
6. Training
Even if building agents is easy, if people don’tbelievethey can build them, they won’t try. Creating basic walkthroughs on how to build a simple agent demystifies the process and helps people build momentum. The best way to learn is to teach, so rotate the instructor so everyone gets the chance.
7. Hire an AI coach
An AI coach is a person who coaches leaders and teams to build agents. Part of the role is technical: building agents and the infrastructure needed to make it easier for everyone. The other part is working with people. The soft is the hard stuff.
8. Go to an AI dev day
If you can, get your tech team to go to the OpenAI/Anthropic Dev Days. These are inspiring events that will leave them feeling inspired and more confident about using AI in their work.
9. Create a “shocking rule”
I’ve written about shocking rules before, but rules can force people into action. One common one I’m hearing is “Demos, not memos”, in which PRDs are banned in your product team and only working prototypes are reviewed.
10. Link it to performance
People act in their own interest. Adding AI usage to hiring scorecards, performance reviews, and a cash bonus creates a real incentive to adopt AI.
This barely scratches the surface of what I’ve seen, but I hope it inspires you that accelerating AI adoption is possible.
And if you’re interested in joining my CEO community, where we hone our craft together,apply here.
Related Reading:
Originally published on May 27th, 2026
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With an American Express card that earns Amex Membership Rewards points, cardholders can redeem points through American Express Travel for hotels (including vacation rentals), car rentals, cruises and flights, or opt to use their points for statement credits, gift cards and more.
Here’s how to redeem points, maximize Amex benefits and find the best Amex cards for earning Membership Rewards points.
What are Amex Membership Rewards points?
Membership Rewards points are the rewards currency of American Express. If you have an Amex card that earns Membership Rewards points, you will earn them for everyday spending, just as you would earn airline miles with an airline-branded card or hotel points with a hotel-branded card. Plus, depending on your Amex card, you can also earn bonus points in certain spending categories.
In the world of points and miles, American Express Membership Rewards points are considered some of the most valuable and useful points you can earn because of their flexibility. Per TPG’s April 2026 valuations, Amex points are worth 2 cents apiece.
The easiest way to earn many Membership Rewards points is to apply for a Membership Rewards-earning American Express card.
Earning Membership Rewards points from cards
Here’s a look at the welcome offer, bonus-category structure, annual fee and benefits for each of the six most valuable Membership Rewards cards to help you choose the best Amex card.
Card
Welcome offer
Earning rates
Annual fee
Notable perks
Find out your offer and see if you’re eligible for as high as 175,000 bonus points after spending $12,000 on purchases in the first six months of card membership. Welcome offers vary, and you may not be eligible for an offer.
Earn 5 points per dollar spent on flights booked directly with airlines or with American Express Travel® (on up to $500,000 each calendar year, then 1 point per dollar spent) and prepaid hotels booked with American Express Travel
Earn 1 point per dollar spent on all other purchases
Receive up to $400 in statement credits each calendar year (up to $100 per quarter) when you dine at U.S. Resy restaurants or make other eligible purchases with Resy. No reservation required.
Receive up to $300 in statement credits per calendar year (up to $75 per quarter) for eligible purchases at U.S. Lululemon retail stores (excluding outlets) and online.
Receive up to $200 in statement credits each calendar year for incidental fees charged by one airline you select.
Receive up to $600 in hotel statement credits every calendar year (up to $300 biannually) on prepaid Amex Fine Hotels + Resorts or The Hotel Collection bookings with Amex Travel when you pay with your card (Hotel Collection stays require a two-night minimum).
Find out your offer and see if you’re eligible for as high as 300,000 bonus points after spending $20,000 on purchases in the first three months of card membership. Welcome offers vary, and you may not be eligible for an offer.
Earn 5 points per dollar spent on flights and prepaid hotels on amextravel.com
Earn 2 points per dollar spent on eligible purchases in select business categories and eligible purchases of $5,000 or more (on up to $2 million in combined purchases each calendar year, then 1 point per dollar spent)
Earn 1 point per dollar spent on all other purchases
Receive up to $150 in statement credits on U.S. purchases made directly at Dell and an additional $1,000 statement credit after spending $5,000 or more at Dell per calendar year.
Receive a $250 Adobe statement credit after spending $600 or more on U.S. purchases made directly at Adobe each calendar year.
Receive up to a $209 Clear+ statement credit each calendar year (subject to auto-renewal).
Get up to $120 in statement credits every calendar year for purchases made directly with any U.S. wireless telephone provider (up to $10 per month).
After spending $250,000 on eligible purchases in a calendar year, unlock up to $1,200 in Amex Travel online flight statement credits and up to $2,400 in One AP statement credits for use in the next calendar year (subject to auto-renewal).
Find out your offer and see if you’re eligible for as high as 100,000 bonus points after spending $6,000 on purchases in the first six months of card membership. Welcome offers vary, and you may not be eligible for an offer.
Earn 4 points per dollar spent on purchases at restaurants worldwide (on up to $50,000 in purchases per calendar year, then 1 point per dollar spent)
Earn 4 points per dollar spent at U.S. supermarkets (on up to $25,000 per calendar year in purchases, then 1 point per dollar spent)
Earn 3 points per dollar spent on flights booked directly with airlines or on amextravel.com
Earn 2 points per dollar spent on prepaid hotels and other eligible purchases booked on amextravel.com
Earn 1 point per dollar spent on all other purchases
Receive up to $120 in Uber Cash each calendar year, valid on Uber rides and Uber Eats orders in the U.S. (up to $10 each month; add your Amex Gold to your Uber account and pay with any Amex card).
Receive up to a $120 dining statement credit each calendar year (up to $10 each month) to use at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com and Five Guys.
Receive up to a $100 Resy statement credit each calendar year at U.S. Resy restaurants (up to $50 biannually). No reservation required.
Get up to $84 in Dunkin’ Donuts statement credits each calendar year at U.S. Dunkin’ locations (up to $7 each month).
Enrollment is required for select benefits.
Find out your offer and see if you’re eligible for as high as 200,000 bonus points after spending $15,000 on purchases in the first three months of card membership. Welcome offers vary, and you may not be eligible for an offer.
Earn 4 points per dollar spent on the top two eligible categories (from six categories) where you spend the most each billing cycle (on up to $150,000 in combined purchases from these two categories each calendar year, then 1 point per dollar spent)
Earn 3 points per dollar spent on flights and prepaid hotels booked on amextravel.com or the Amex Travel App™
Earn 1 point per dollar spent on all other purchases
Receive up to a $240 statement credit each calendar year (up to $20 each month) for eligible U.S. purchases at FedEx, Grubhub and office supply stores.
Earn up to $155 in statement credits per calendar year (up to $12.95 per month, plus applicable taxes) for a monthly Walmart+ membership (subject to automatic renewal; Plus Ups excluded).
Enrollment is required for select benefits.
Earn 40,000 bonus points after spending $3,000 on purchases in the first six months of card membership.
Earn 3 points per dollar spent on restaurants worldwide, travel and transit
Earn 1 point per dollar spent on other purchases
$150
Receive up to a $209 Clear+ statement credit each calendar year (subject to automatic renewal).
Enrollment is required.
Earn 15,000 bonus points after spending $3,000 on purchases in the first three months of card membership.
Earn 2 points per dollar spent (on up to $50,000 each calendar year, then 1 point per dollar spent)
Earn 1 point per dollar spent on other purchases
*Eligibility and benefit level vary by card. Terms, conditions and limitations apply. Please visit americanexpress.com/benefitsguide for more details. Underwritten by Amex Assurance Company.
The information for the American Express Green Card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.
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Other ways to earn Membership Rewards points
Once you have one (or more) of the above cards, there are additional options for earning Amex points. The first is leveraging Rakuten, one of TPG’s favorite online shopping portals. Through Rakuten, you can opt to earn cash back or Membership Rewards points.
If you don’t have an account, you can sign up and enjoy a standard one-time bonus of $30 when you spend at least $30 within 90 days of becoming a member.
You can also earn Amex Membership Rewards points through referral bonuses. You’ll receive a set number of points when someone uses your referral link and is approved. Keep in mind that rewards earned through referral bonuses are taxable.
Amex Membership Rewards transfer partners
Since you can transfer Membership Rewards points to 17 airline and three hotel transfer partners, you can search for award travel on almost every major route and city worldwide.
ERIC ROSEN/THE POINTS GUY
Thus, earning Membership Rewards points is usually more lucrative than earning miles or points in a single airline or hotel loyalty program. Remember, you are not locked into one transfer partner — you can send some points to one program and then some to another.
Below, we’ve listed all those partners, the transfer ratios and the transfer times discovered in our testing.
If you haven’t done so, link your transfer partner accounts to your Membership Rewards account now. This will prevent future delays when you need to make a quick transfer.
The best ways to redeem Amex Membership Rewards points
To get the most value from your points, you will want to transfer them to partners.
Here are just a few of our favorite redemptions:
Fly to Hawaii on points and miles: Transfer your Membership Rewards points to Delta SkyMiles, and you’ll pay as little as 18,200 SkyMiles for a one-way flight from Los Angeles International Airport (LAX) to Daniel K. Inouye International Airport (HNL).
Save on business-class award flights: Singapore Airlines operates two of the world’s longest flights, one from Singapore Changi Airport (SIN) to Newark Liberty International Airport (EWR) and another from SIN to New York’s John F. Kennedy International Airport (JFK). You won’t want to spend 18 hours in an uncomfortable seat, so transfer your Membership Rewards points to the Singapore KrisFlyer program to book business-class flights. Both routes cost 117,000 KrisFlyer miles plus taxes and fees one-way, a small price for comfort on such a long flight.
Transfer your Amex Membership Rewards points to Iberia Club: On off-peak dates, you can fly from JFK and Boston Logan International Airport (BOS) to Spain’s Adolfo Suárez Madrid-Barajas Airport (MAD) for just 16,000 Iberia Club Avios in economy, 29,500 Avios in premium economy and 40,500 Avios in business class each way.
Transfer your Amex Membership Rewards points to Air France-KLM’s Flying Blue program: Book business-class flights from North America to Europe starting at just 60,000 Flying Blue miles each way.
Book domestic JetBlue award flights: Transferring your Membership Rewards points to Etihad Guest can be a good option. JetBlue flights 500 miles or shorter within North America cost just 6,000 Etihad Guest miles (transfers from Amex to Etihad end on June 30).
Just remember that transfers are irreversible, so you should transfer your Amex points only after you’ve confirmed the award space for the flight or hotel you want.
For more information on maximizing your Amex points for travel, check out our guide to sweet spots and more with Membership Rewards points.
Additionally, you can also use your points to book virtually any travel through the Amex Travel platform. You usually receive 1 cent per Amex point. This is an OK value, but not a spectacular way to redeem your points. It’s still better than the redemptions we’re about to get into, however.
Poor-value ways to redeem Membership Rewards points
Unfortunately, several options for redeeming your points represent less-than-stellar value and should typically be avoided if you want to maximize your hard-earned Amex Membership Rewards.
ZACH GRIFF/THE POINTS GUY
Some of these options include:
Using points for charges: This is like a cash-back option covering eligible charges on your billing statement. You can view the list of eligible charges on your current online statement. With this option, you’ll only receive 0.6 cents per point.
Using Pay with Points at checkout: After linking your Membership Rewards account with online merchants like Amazon, Best Buy and Grubhub, you can pay for your purchases at a slightly better (but still poor) value of 0.7 cents per point. Although this option can sometimes be useful for promotions, you may want to turn this off to prevent accidental use of your points.
Redeeming for taxi rides in New York City: You can redeem points for certain New York City taxi fares at a value of 1 cent per point.
Redeeming for gift cards: Depending on the merchant, these redemptions offer a value between 0.5 cents and 1 cent per point.
Frequently asked questions
Here are some answers to frequently asked questions we’ve seen about Amex Membership Rewards.
How do I transfer Amex Membership Rewards points to airlines?
To transfer Membership Rewards points, follow these steps:
Log in to your Amex account.
Go to the rewards section.
Go to the transfer section under rewards.
Ensure the loyalty program you want to transfer your points to is linked.
Select the partner you want to transfer to and initiate the transfer.
It’s important to note that once you make a transfer, you cannot reverse it.
Are there fees or taxes when I use Amex Membership Rewards points?
While there are no fees to use Amex Membership Rewards points, there is an excise tax offset fee of $0.0006 per point, with a maximum of $99. This fee only applies when transferring points to one of Amex’s U.S.-based airline partners, like Delta SkyMiles and JetBlue TrueBlue.
Can you pool or share Amex points?
If you have multiple Membership Rewards points-earning cards, the points will all be pooled in your Amex account. However, Amex doesn’t allow you to transfer points between accounts, even if it’s between family members. Amex also doesn’t allow you to transfer your points to a partner program in someone else’s name, except for an authorized user on your Membership Rewards account who has been on the account for at least 90 days.
Do Membership Rewards points expire?
Membership Rewards points do not expire, provided you keep at least one card open that earns them. If you cancel all of your Amex Membership Rewards cards, you must redeem or transfer your points before closing the last card. Otherwise, you will forfeit the points.
Bottom line
Thanks to Amex’s generous card offers, Membership Rewards points are easy to earn and redeem. They’re also easy to use with a variety of transfer partners.
Whether you choose to splurge on a European getaway or use your points to visit family in another state, having Membership Rewards points at your disposal can help you save money.
For rates and fees of the Amex Platinum Card, click here. For rates and fees of the Amex Gold Card, click here. For rates and fees of the Amex Business Gold Card, click here. For rates and fees of the Amex Business Platinum Card, click here. For rates and fees of the Blue Business Plus Card, click here.
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