AT&T, T-Mobile, And Verizon Join Forces To Eliminate Mobile Coverage Dead Zones



Stop the presses: not only are the big three US wireless carriers agreeing to a rare team-up, but it’s on something that could really benefit consumers in the long-term. AT&T, T-Mobile, and Verizon have announced a new Joint Venture that will see them work together to eliminate wireless dead zones in the US, with a specific focus on boosting coverage in rural areas and underserved communities with satellites.

The trio of traditionally not-so friendly carriers said in a joint press release that they intend to pool their “limited spectrum resources to increase capacity, improve the customer experience, and help satellite providers reach more customers through a unified platform.” This approach, they say, will “provide a better and more consistent customer experience across the industry.”

The JV will seek to enable more satellite service providers to compete in the fast-growing market, and the carriers say they will work with mobile network operators in rural areas where coverage is often limited, simplifying the process of integrating direct-to-device (D2D) technologies.

It sounds like an objectively productive initiative, but there is very likely a business benefit to all this too. For one, the unlikely partnership could be a hedge against SpaceX starting to offer its own MNO if it can get the tech working reliably enough.

T-Mobile currently has a deal with Starlink, and last year made its satellite texting feature free for a number of months (interestingly, even if you were with one of the carriers involved in the JV announced today). Earlier this year, Elon Musk’s SpaceX had a request to deploy 7,500 more Gen2 Starlink satellites approved by the FCC, bringing its total to 15,000.

SpaceX rival AST SpaceMobile is currently working with AT&T and Verizon. It’s proven that its tech works, but doesn’t have enough satellites in orbit to properly start service yet. A recent satellite launch failed because Jeff Bezos’ Blue Origin didn’t put the payload in high-enough orbit, despite an otherwise smooth launch and AST SpaceMobile confirming that it had hit power on its end.

Amazon is also very much a player in this space, and recently merged with Globalstar, the satellite internet company employed (and partially owned) by Apple to provide emergency connectivity to supported iPhones and Watches. Amazon is some way behind Starlink, with a relatively small number of satellites in low orbit and a full D2D service launch likely still some years away.

The JV between AT&T, T-Mobile, and Verizon Plan remains subject to final agreements between the involved parties and “satisfying customary closing conditions.”



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Learn the difference between accountability and responsibility — and why building a more accountable team starts with what you do as a leader.

Do you want your team to be more accountable?

If you’re like most of the CEOs I work with, you do.

You want clear ownership. You want clear communication. You want consequences for missing targets.

But here’s what most CEOs miss: holding accountability is your responsibility, not theirs.

In this essay, I’ll explain the difference between accountability and responsibility, and share the questions you need to ask to make sure you’re doing your part.

What is accountability?

I define accountability as the ability to account for one’s actions and decisions.

There are two sides to accountability: 

  • Being accountable: that’s the person giving an account.
  • Holding someone accountable: that’s the person they are giving it to.

The most common form of accountability is a report that shows:

  1. The numbers
  2. The story behind them. 

In fact, the word account can refer to numbers (think accounting) or stories (an account of what happened).

Reporting is powerful because it forces people to check in on their goals, what they’ve done, and what to do next. And great reports can create a self-managing system where the report does a lot of the heavy-lifting.

Accountability has benefits: it helps people remember and focus on their goals, and it can maximise their learning. Plus, it keeps stakeholders informed.

However, accountability is only half of the equation.

The other part is responsibility, and without it, accountability isn’t nearly as helpful.

What is responsibility?

I define responsibility as the ability to respond with effective actions and decisions.

So is the manager or the teammate responsible for getting results? 

This needs to be crystal clear:

  • Your team is responsible for getting results.
  • You are responsible for the team itself.

Your team is responsible for planning their work, making commitments, and solving problems in order to get results.

However, you are responsible for selecting the right people, communicating expectations, and supporting them as best you can.

Accountability is a service. It’s goal is to increase a person’s level of responsibility.

Haven’t you craved some accountability so you followed through on something important?

It actually starts with you, not them.

The first step in driving accountability is to check in with your responsibilities first: 

  • Have you selected the right people? 
  • Have you communicated expectations? 
  • Have you supported them and provided them with accountability?

Because the consequences you want aren’t actually on them, they are on you.

Answering these questions? That’s accountability.

Actually doing something about them? That’s taking responsibility.

Related Reading: 

Originally published on February 25th, 2026

 

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