I Tried Amazon’s New 30-Minute Delivery. Diet Cokes Were at My Door in 16 Minutes


Amazon launched a 30-minute delivery service in several US cities on Tuesday, offering fast delivery on items like produce, baked goods, electronics and even booze. I gave it a shot, and it worked out well.

Amazon Now is now available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle and surrounding areas. The service is also active in dozens more cities, including Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City and will be “rapidly expanding” across those regions.

You can go to amazon.com/now to see if it’s available in your area. You’ll also see a “30-Minute Delivery” option in the banner on the Amazon app or homepage if you have access to the service.

Amazon said most locations can do the deliveries 24 hours per day, seven days per week. Delivery items include fresh groceries, household essentials and “locally relevant items.” Alcohol delivery is available in some locations, where permitted.

If you’re an Amazon Prime member, it costs $4. If you’re not, it’s $14. There’s a fee of $2 for Prime members and $4 for non-members if your order is under $15. You can also add a tip for your delivery driver.

You can use Amazon Now on the mobile app or on Amazon.com. 

From my home in a Seattle suburb, I decided to try it out. On my laptop, I went to Amazon.com and spotted “30-Minute Delivery” on the horizontal menu near the top of the home page, to the right of the Rufus button.

A horizontal Amazon banner with "30-Minute Delivery" as an option

Look for “30-Minute Delivery” in the Amazon banner to access Amazon Now.

Amazon

Clicking “30-Minute Delivery” sent me to a web page that showed lots of items for food and drink, personal care, electronics, health, alcohol and more. At the top of the page, it showed the delivery time, which was less than 30 minutes:

An Amazon Now banner showing the current delivery time

Amazon said it might refund delivery fees if deliveries take too long.

Amazon

I added some items to the shopping cart — intentionally surpassing $15 to avoid the small-order fee — and checked out. I noted the time I placed the order and waited. Only 16 minutes later, someone drove up and dropped off my purchases on the stoop. Everything was there:

An Amazon Now order with a 12-pack of Diet Coke and a brown paper bag of other items.

Amazon Now uses strategically placed microsites of 5,000-10,000 square feet to fulfill orders.

Alex Valdes/CNET

Amazon doesn’t promise delivery times of 30 minutes or less with Amazon Now, but the company said it tries to be as exact as possible with its ETA. If orders take too long to be delivered, Amazon will try to make it right by the customer, including a refund on the delivery fee, according to the company.

The 30-minute delivery is great for customer “convenience,” Udit Madan, Amazon’s senior vice president of worldwide operations, said in a statement.

“You can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door,” Madan said.

For alcohol, the driver must verify by ID that the person receiving the delivery is of age. That policy has been in effect for all Amazon deliveries of alcohol, the company said. 

How are orders filled?

Amazon said it is able to delivery quickly by using several microsites, which are 5,000-10,000 square feet in size. They are placed in the most optimal spots to effectuate 30-minute deliveries.

The half-hour delivery adds to Amazon’s other fast shipment options, including 1-hour, 3-hour and same-day delivery options. Amazon also has Prime Air drone delivery for deliveries in less than an hour in nine US cities. 

Two smartphones showing images from the Amazon Now app

Customers will see a “30-Minute Delivery” option in the banner on the Amazon app if it’s available.

Amazon

Amazon said it delivered more than 13 billion items globally last year, either by same-day or next-day delivery. Same- or next-day delivery increased 30% for Prime members in the US from 2024 to 2025, with more than 8 billion items shipped.

Several other companies also do quick deliveries. Walmart, Home Depot, Target, DoorDash, Uber Eats and even 7-Eleven offer deliveries on the same day and/or within a few hours.

Correction, 5:20 p.m.: This article initially incorrectly stated which cities the service was available in. It is currently widely available in four cities and has some availability in dozens more. 





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Data Modelling in QlikView – Table of content

Introduction to QlikView:

QlikView is one of the top business intelligence tools which provide end-to-end platform services. The main operations of the QlikView tool included are data integration, user-driven business intelligence, and data analysis. The QlikView business tool helps users to convert the raw data into a useful one. This tool sometimes acts as a “Human brain” and mainly works on business associations. This software tool was first found in 1993 in Lund, Sweden, and is now based in King Of Prussia, Pennsylvania, United States.

As is said earlier, QlikView is one of the most demanding business intelligence tools. This tool is used to maintain the relationships between the data and visual colors. Users can also perform direct as well as indirect searches by using various searches in the given list boxes. One more important thing about QlikView is that this helps in the calculation of aggregated data and data compressions. Neither users nor software developers of the QlikView application manage the relationship between the various data sources, but this is managed automatically (you can say by default it happens).

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Major features of QlikView:

QlikView’s business intelligence tool comes up with advanced features. Following are the list of QlikView features:

1. Automatically maintains the data association:

QlikView tool automatically identifies the relationship between the data present in a data set. With the help of this feature, users need not recognize the relationship between the various data entities.

2. Data will be held in the memory available for multiple users and offers a super-fast user experience:

Here the data structure and calculations of a data report will be held in the RAM memory of the server.

3. Aggregations can also be calculated on the fly:

As data will be held in memory, the user performs a calculation task on the fly. Here there is no need to store pre-calculated aggregate data values.

4. Data will be compressed to 10% of the original size:

QlikView platform developed on the base of data dictionaries. Only essential data sets will be used for analytical purposes and this compresses the original data to a small size.

5. Visual relationship by using colors:

With the help of this feature, the relationship between the data will not be shown by lines and arrows. All you need to do is select a piece of data by click on specific colors to specify the related data and another color to specify unrelated data.

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What is data modeling in QlikView?

A data modelling in QlikView is nothing but a pictorial representation of data tables that present in the various database servers, which also include associated relationships to show the data flow process of the entire system or model. This data modeling also helps to define the key fields and data dependency factors that help to perform the normalization and simplification process. The data modelling also a combination of dimensional tables that are linked to represent the fact table and also ends up with a star schema that helps to trade off on the available resources.

QlikView also performs in a good way when the data model is well structured and designed. A good data model also ensures that the quick data process provides accurate results, and evaluates the expressions. Data modeling in QlikView also consists of dimensions and key values within the data fields.

Best techniques used to perform Data modelling in QlikView:

The following are the important key techniques used to perform the data modelling process:

1. Using QVD files to increment data loads:

While performing the data modelling technique, the incremental load is a very common task in the relation to the database servers. It is defined as data loading (which helps to define new or modified records from the various database servers). All the data records will be stored in the QVD file formats.

The following are the important steps that will be considered to perform QVD files increments:

1. First you need to load the data from the database tables (this is considered to be a slow process, but helps to load the limited number of data records).

2. Next you need to load the old data from the QVD files (helps to load the data records in a faster way).

3. Now you need to create the QVD file formats.

4. You need to create the procedure for every table you loaded.

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2. Combining the data tables with Join and keep tables:

We already know that join takes any two different tables and combines them into one table. This process is also known as the “natural join table”. In QlikView, this type of join process can be done by using scripts and also logical data tables’ formats.

Let me explain these two methods in brief:

1. Join:

The easiest way to perform the joins process with the help of the join prefix in the script. The join is an internal table with another name table or previously created tables. The join usually used here is an outer join and used to combine values from the two tables.

For example:

LOAD a, b, c from table1.csv;

JOIN LOAD a, d from table2.csv;

2. Keep:

This is one of the main features of QlikView and helps to associate between any two tables instead of joining them. These keep features also help to reduce the memory space, increase the speed and enormous flexibility. The keep functionality helps to reduce the number of cases where the user needs to make use of explicit joins. In general, the Keep prefixes between two statements are LOAD and SELECT.

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3. Using mapping as an alternative to the joining process:

The Join prefix is a powerful method used to combine several data tables in QlikView. You can also find one disadvantage of using this Join prefix is that while combining larger and big data tables will reduce the performance. To overcome this hurdle, now we have come up with Mapping, this mapping method consists of two columns they are; a comparison field (as an input) and a mapping value field (as an output).

4. working with cross tables:

A cross table is a common type of data table that performs a matrix of values between any two orthogonal header data lists. The crosstable is often preceded by a number of various qualifying columns; you can read them in a straightforward way.

5. Using Generic databases:

A generic database is a kind of table in which all the field names will be stored as field values in one table column, where the field values will be stored in a second. Generic databases are usually used to define the attributes of different objects.

6. Matching intervals to discrete data:

The interval values can be defined using two prefix statements they are; LOAD and SELECT. These statements are used to link the discrete values with the two or more numeric intervals. This is one of the powerful data modelling techniques used in QlikView nowadays.

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7. Creating a data interval from a single date:

Sometimes, when you are working with data modelling, usually the time intervals are not stored with a beginning and end of the time limit. Suppose if you don’t create any data interval, then the date value will be implied by only one field or the change timestamp.

8. Hierarchies:

In data modelling, n-level of hierarchies are used to represent other data fields (geographical and organizational dimensions in the data). These types of hierarchies are usually stored in any adjacent table nodes, for example, each record stored as a node, and the field represents the reference to the parent node.

9. Semantic rules:

Usually, semantic tables are not displayed in the table field viewer.

Below are a few semantic rules:

1. The semantic table should contain three or four columns.

2. The prefix statements like LOAD and SELECT load the semantic table and this table should be preceded by a semantic qualifier.

3. A semantic table either contains a relation between field values of the different fields or field values of the same field. One more important point to be remembered here, a mixture between these two will not be accepted.

10. Data cleansing:

When you load the data from the various tables, the field values will not be named consistently. Data cleansing is required, when there is a lack of consistency, and hinders association.

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Conclusion: 

The data modelling in the QlikView blog helps users to create a structured and well-designed data model in QlikView. We have also discussed the top 10 best practices used in data modelling. With the help of data modelling users can understand the data landscape and also enables the organization to analyze and data extraction. Data modelling is considered to be a very important method in many business intelligence tools to perform data analysis and visualization tasks.

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