Meta is once again going after revamping Instagram’s recommendation algorithm to boost original content and penalize accounts that lift posts from others. The company is updating its guidelines to prioritize “original content” for photo and carousel posts on Instagram.
With the change, accounts that reshare photos or carousels without “material” edits could see their reach throttled. “If your account primarily posts unoriginal reels, photos, or carousels you didn’t create or edit in a material way, your account may not be seen in recommendations to new audiences,” Meta explains in a blog post.
The changes are Meta’s latest attempt to go after “aggregator” accounts and others who primarily post content originally shared by others. The company tweaked Instagram’s algorithm in 2024 to penalize accounts that recycle other accounts’ Reels posts, but didn’t expand the same protections to photo and carousel posts at the time. Meta has also cracked down on the same tactics on Facebook in an attempt to encourage higher-quality content.
At the same time, Meta notes that these new guidelines “can especially be complex for meme, fan, and other commentary accounts that regularly use content created by others to add to the cultural conversation on Instagram.” For those accounts, the company advises people to ensure they are “producing something original” by adding unique edits, narration or graphics. Meta notes that “low-effort edits,” like watermarks or credits to the original creator won’t be enough to meet the bar to be considered “original.”
The changes would create issues for meme accounts and others who often share content that’s similar to others. And Meta doesn’t explain how it will interpret which account is the “original” creator of posts that are widely shared. This could be especially tricky for common memes, like screenshots of years-old posts from X or Tumblr. The company says that creators can use Instagram’s account status feature to check if their reach has been throttled and can appeal if they think the company made a mistake.
Lululemon clothing is being investigated for PFAS. Credit: winhorse / Getty Images
The Texas attorney general is investigating whether Lululemon clothing contains PFAS, commonly known as “forever chemicals.”
PFAS are widely used for stain- and water-resistant products, but their long-term health effects are still not fully understood.
Experts say exposure from clothing is likely low, but there are some signs to tell if your clothes contain PFAS.
Texas Attorney General Ken Paxton announced Monday that his office is launching an investigation into whether clothing from the athleisure brand Lululemon contains per- and polyfluoroalkyl substances (PFAS), long-lasting compounds commonly referred to as “forever chemicals.” The investigation has thrust these chemicals—linked to a range of negative health outcomes and used in a variety of products—into the spotlight. Here’s what to know about the Lululemon probe, PFAS, and what it could mean for your health if these compounds are lurking in your clothing.
What's the Investigation About, Exactly?
According to a press release from Paxton’s office, the investigation will examine whether Lululemon’s clothing contains PFAS "that their health-conscious customers would not expect based on the brand’s marketing.” The office “will also review the company’s Restricted Substances List, testing protocols, and supply chain practices to determine whether Lululemon’s products comply with its stated safety standards,” the release continued.
Per the release, the allegations stem from "emerging research and consumer concerns."
Lululemon, meanwhile, denied using PFAS in its apparel, which includes leggings, workout tops, and casual athleisure wear. In an email to Health, a company spokesperson said:
"The company phased out the substance in FY23, which had been used in durable water repellent products, a small percentage of our assortment. The health and safety of our guests is paramount, and our products meet or exceed global regulatory, safety, and quality standards. We require all our vendors to regularly conduct testing for restricted substances, including PFAS, by credible third-party agencies to confirm ongoing compliance.”
What Are PFAS?
PFAS is an umbrella term for a class of chemical compounds used in a wide range of everyday products, including furniture, carpets, paint, food packaging, and clothing. They’re often added to fabrics for their stain-resistant or water-repellant properties, said Alex LeBeau, Ph.D., MPH, CIH, a toxicologist, certified industrial hygienist, and owner of Exposure Consulting in Orlando, Florida.
These compounds—which number in the thousands—have been dubbed “forever chemicals” because they don’t break down easily and have been discovered in soil, air, water, and in animals. They’ve been found in humans, too. Nearly everyone in the U.S. has measurable amounts of PFAS in their blood, according to the Centers for Disease Control and Prevention.
How Harmful Are PFAS?
Scientists still don’t fully know how PFAS affect human health. The chemicals can be particularly challenging to study because the category includes thousands of compounds, products contain varying levels, and exposure can come from many sources.
Two of the most widely studied PFAS—PFOS and PFOA—were phased out in the U.S. in the 2010s, LeBeau said. Those long-chain PFAS, which tend to accumulate in the body and stick around for longer, were largely replaced with short-chain alternatives, which are thought to be less bioaccumulative but may still raise health concerns.
Much of the research into PFAS has focused on what happens when people ingest them through water or food. A 2025 study found a link between PFAS in drinking water and increased incidence of digestive, endocrine, respiratory, and oral cancers. Still, LeBeau said that overall, “the health impacts are still up for debate in the scientific community.” Many human studies have produced mixed results, and much of the existing research has been conducted in animals.
While it’s possible for PFAS to be absorbed through the skin from clothing, LeBeau said it’s not considered as concerning as ingesting the chemicals. “Dermal PFAS uptake does not appear to be a concerning PFAS exposure route into the body,” he said. “Limited animal studies have suggested that PFAS may permeate the skin, but skin impact may also depend on the PFAS chemical form.”
How to Know If Your Clothing Contains PFAS
There is no federal law requiring clothing manufacturers to stop using PFAS or disclose whether their products contain them. Although, some states have banned their use in apparel and other products, and many well-known brands have said they are voluntarily phasing them out—including Lululemon.
While LeBeau said people should be most concerned about PFAS in their food and water, it's understandable to want to avoid potentially harmful chemicals altogether. Unfortunately, it's not always easy to tell whether clothing contains PFAS—but there are a few clues.
One is if a garment is labeled as being made with GORE-TEX or Teflon, both of which are PFAS-based materials. Clothing marketed as moisture-wicking, waterproof or water-repellant, or stain-resistant is also more likely to contain PFAS. It’s also a good sign if a brand explicitly labels a product or line as PFAS-free and that claim has been verified through third-party testing.
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:max_bytes(150000):strip_icc():format(jpeg)/GettyImages-2253385503-49d609f27e75489cbb35796a15282f5b.jpg "Hong Kong - November 26, 2025 : Lululemon store at Hong Kong International Airport.")
