Southwest Rapid Rewards Plus review: Is it worth it?


The Southwest Rapid Rewards® Plus Credit Card (see rates and fees) is Southwest’s most affordable personal cobranded credit card, offering practical Southwest-specific perks like a free checked bag, anniversary bonus points and preferred boarding for a modest $99 annual fee.

However, loyal Southwest flyers may get more long-term value from one of the airline’s higher-tier cards, which offer richer benefits and stronger earning rates. Card rating*: ⭐⭐⭐

*Card rating is based on the opinion of TPG’s editors and is not influenced by the card issuer.

Southwest Rapid Rewards Plus: The basics

If you’re looking for an entry-level Southwest credit card, the Southwest Plus card offers a straightforward mix of airline perks and ongoing value at a relatively low annual fee.

Here’s what you need to know:

  • Annual fee: $99
  • Welcome offer: Earn 80,000 bonus points after spending $1,000 on purchases in the first three months from account opening.
  • Best for: Southwest travelers seeking airline perks for a low annual fee
  • Rewards structure: Bonus points on Southwest purchases plus select everyday and travel categories
  • Key benefits: First checked bag free, free standard seat selection (within 48 hours of departure), Group 5 boarding and anniversary bonus points
  • Rewards currency: Southwest Rapid Rewards points, best redeemed for Southwest flights
SEAN CUDAHY/THE POINTS GUY

We generally recommend a credit score of 670 or higher to improve your approval odds.

Southwest Rapid Rewards Plus pros and cons

Pros Cons

  • Free first checked bag
  • Baggage delay insurance
  • Bonus points each year after your cardmember anniversary
  • Extended warranty and purchase protection
  • No foreign transaction fees

  • Has an annual fee
  • Fewer Southwest perks than higher-tier cards
  • Limited value outside the Southwest ecosystem

Southwest Rapid Rewards Plus key benefits

The Southwest Rapid Rewards Plus includes several practical Southwest perks that can help offset the annual fee if you fly the airline a few times per year.

Southwest travel perks

Cardholders receive several Southwest-specific benefits, including:

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  • Free first checked bag (for themselves and up to eight passengers traveling on the same reservation)
  • Group 5 priority boarding (for the cardholder and eligible companions)
  • Free standard seat selection (within 48 hours of departure)
  • One annual 10% flight discount code each anniversary year (excluding Basic fares)
  • 25% back on inflight drinks and Wi-Fi purchases

Southwest checked bags typically cost $35 per bag each way, meaning that by checking a bag on three flights per year, you’d already offset the card’s $99 annual fee. I also think the free first checked bag is one of the card’s most valuable ongoing perks now that Southwest charges for checked bags.

Southwest currently has eight boarding groups, so Group 5 falls near the middle of the boarding process.

Mid adult couple hailing for a taxi at airport
FG TRADE/GETTY IMAGES

Now that Southwest charges for seat selection, choosing standard seats for free could help cardholders save money on future flights.

For benefits like the free first checked bag, Group 5 boarding and standard seat selection, cardholders generally only need to attach their Rapid Rewards number to the reservation (and keep their card account open and in good standing). However, the 25% inflight savings benefit requires payment with the card.

Anniversary and Companion Pass boosts

Beyond the travel perks, the card also offers ongoing value through Southwest’s loyalty program.

Cardholders receive 3,000 anniversary bonus points each year after account renewal and an annual boost of 10,000 Companion Pass qualifying points.

I like that these perks provide value beyond the first year, especially for travelers working toward the Companion Pass.

Travel and shopping protections

While this isn’t a premium travel card, the Southwest Rapid Rewards Plus still includes a solid set of protections:

These benefits can provide meaningful value if something goes wrong during your trip or after a purchase.

How to earn and use your rewards

The Southwest Rapid Rewards Plus keeps things relatively simple when it comes to earning and redeeming Rapid Rewards points.

Earning Rapid Rewards points

With the Southwest Rapid Rewards Plus, you’ll earn:

  • 2 points per dollar spent on Southwest purchases
  • 2 points per dollar spent at gas stations and grocery stores (on the first $5,000 in combined purchases annually)
  • 1 point per dollar spent on all other purchases
Happy young African American man refueling his car the gas station.
DJELICS/GETTY IMAGES

I think this card’s rewards structure works best for Southwest loyalists, since a general travel rewards card or cash-back card could offer better returns across many everyday spending categories.

The earning structure is fairly straightforward, though frequent Southwest flyers may prefer the stronger bonus categories offered by Southwest’s higher-tier cards.

Related: Are airline credit cards worth it anymore?

Redeeming Rapid Rewards points

Rapid Rewards points are generally most valuable when redeemed for Southwest flights.

Because Southwest uses dynamic award pricing, redemption rates fluctuate alongside cash fares. The upside is that award availability is usually excellent — if there’s a seat for sale, you can typically book it with points.

TPG senior content strategist Gabrielle Bernardini recently redeemed 38,500 Rapid Rewards points for a round-trip flight from Orlando to Aruba, which would otherwise have cost about $800. That redemption gave her roughly 2 cents per point in value, well above TPG’s May 2026 valuation of Southwest points at 1.25 cents each.

MAX Interior
ASHLEE D.SMITH/SOUTHWEST

You can also redeem points for gift cards, merchandise, hotel stays and rental cars, though these options typically provide less value.

If you want more flexibility, a transferable-points card like the Chase Sapphire Preferred® Card (see rates and fees) may be a better fit since Chase Ultimate Rewards points transfer to Southwest and multiple other airline and hotel partners.

Related: How to redeem points with the Southwest Rapid Rewards program

Downsides to consider about the Southwest Rapid Rewards Plus

The biggest drawback of the Southwest Plus card is that it offers fewer perks and weaker earning rates than Southwest’s higher-tier cards.

While the $99 annual fee is approachable, the card offers fewer anniversary points, weaker earning rates and fewer premium travel perks than the Southwest Premier and Southwest Priority cards.

Additionally, Rapid Rewards points are most valuable within the Southwest ecosystem. If you prefer flexibility or frequently fly multiple airlines, you may get more value from a general travel rewards card instead.

Southwest Rapid Rewards Plus vs. Southwest Rapid Rewards Priority

If you fly Southwest several times per year, the Southwest Rapid Rewards® Priority Credit Card (see rates and fees) is worth considering.

Southwest plane on the tarmac
KEVIN CARTER/GETTY IMAGES

The Southwest Priority comes with a higher annual fee but offers richer perks, including more anniversary bonus points and additional ongoing Southwest benefits that frequent flyers may find easier to justify long-term.

Meanwhile, the Southwest Plus card is better for occasional Southwest travelers who want airline perks without committing to a higher annual fee.

Related: Comparing the Southwest Rapid Rewards Priority, Premier and Plus credit cards

Is the Southwest Rapid Rewards Plus worth it?

The Southwest Plus card can absolutely be worth it for occasional Southwest flyers who want practical airline perks. Between the free checked bag, anniversary bonus points and seat selection benefits, it’s fairly easy to offset the $99 annual fee if you fly Southwest even a couple of times per year.

But if you’re a frequent Southwest traveler, you’ll likely get more long-term value from one of the airline’s higher-tier cards.

When to apply for the Southwest Rapid Rewards Plus

New Southwest Plus cardholders can earn 80,000 bonus points after spending $1,000 on purchases in the first three months from account opening.

According to TPG’s valuations, this welcome offer is worth $1,000.

Before applying, it’s worth checking Southwest and Chase welcome offer history trends to see whether the current offer is elevated.

Woman Working on Her Laptop Computer at Home
GETTY IMAGES

The card is subject to Chase’s 5/24 rule. If you’ve opened five or more new credit card accounts from any bank in the past 24 months, you’ll likely be denied.

Additionally, you generally won’t qualify for this bonus if you currently have another personal Southwest credit card or earned a welcome bonus on one within the past 24 months.

Related: The ultimate guide to credit card application restrictions

Other cards to consider if you don’t want the Southwest Rapid Rewards Plus

If the Southwest Plus card doesn’t fit your travel style, there are several other airline and travel rewards cards worth considering, depending on the types of perks and flexibility you want.

The information for the Southwest Rapid Rewards Premier Credit Card has been collected independently by The Points Guy. The card details on this page have not been reviewed or provided by the card issuer.

For more options, check out our full list of the best travel credit cards and best Chase credit cards.

Related: Comparing the Southwest Rapid Rewards Priority, Premier and Plus credit cards

Bottom line

The Southwest Plus card occupies an interesting middle ground: It’s affordable enough for casual Southwest flyers but still offers enough practical travel perks to justify keeping long term.

I think this card hits the sweet spot for occasional Southwest flyers who want airline perks like a free checked bag and better boarding without committing to a premium annual fee. However, if Southwest is your primary airline, you’ll probably get more long-term value from one of the carrier’s higher-tier cards.


Apply here: Southwest Rapid Rewards Plus Credit Card




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Recent Reviews


Being a founder is awesome. And it also really sucks.

It’s a huge amount of stress, disappointment and uncertainty, with little appreciation or guidance.

It’s perfectly normal to find yourself questioning what it all means.

I’ve been there myself… questioning whether the sleepless nights and stress was worth it. And now, I’m often the person founders turn to when they do the same.

In this essay, I wanted to talk about happiness, purpose, and how to get more of it when you’re constantly living in survival mode.

Three Types of Happiness

Martin Seligman, the father of positive psychology, describes three distinct paths to happiness: the pleasant life, the engaged life, and the meaningful life.

  • The pleasant life is about pleasure—closing a deal, hitting a milestone, getting some great customer feedback. As a founder, there’ll be phases where pleasure is hard to come by. Clearly, you can’t build a founder life on pleasure alone.
  • The engaged life is about flow—the state when you’re fully absorbed in solving a hard problem. Most founders have this in spades early on, but as their companies grow, their role can evolve away from flow. Being out of flow is often a signal you need to redesign your role.
  • The meaningful life is about purpose—the sense that what you’re doing matters. Unlike pleasure and engagement, meaning doesn’t require things to be going well. It sustains you through the hard times, not just in spite of them.

So when times are hard, meaning is what we can return to. Unlike pleasure and engagement, meaning is up to you.

And it’s work you can start right now.

How to Make Meaning

So how do you actually build meaning, even when you can barely see past next week? A meaningful life has three components:

  • A meaningful future
  • A meaningful past
  • A meaningful present

Creating meaning in each is an act of creativity. It’s an active process in which you assign meaning to things.

If you aren’t intentional about this, your brain will assign meaning for you. And if you’re not feeling great, your brain will come up with interpretations that match and then reinforce the negative feelings.

What I’m about to share with you is the process I run through when my clients start questioning themselves, and what they’re building.

1. A Meaningful Future

In Man’s Search for Meaning, Viktor Frankl documented the atrocities of the concentration camps. He writes:

“Any attempt to restore a man’s inner strength in the camp had first to succeed in showing him some future goal.”

A lot of modern therapy fixates on the past. But Frankl realised that getting clear on our future goal is even more powerful.

When it comes to founders, they often have goals… but unless you’re fully pumped, your goals need refinement. 

I commonly see three issues with a founder’s goals:

  • They have too many goals. We accumulate goals over time, but we rarely sit down and remove goals. For example, you had goals when you were 18 years old. Most of these have been parked, but some might still be guiding you now.
  • The goal isn’t big enough. For most founders, the more ambitious the goal, the more energy it unlocks. Just increasing the size of the goal can act as a powerful clarifying force for what matters.
  • The goal isn’t framed by its meaning. It’s the difference between ‘I want to make $100M’ versus ‘I want to help 10,000 customers avoid what happened to me’. One is financial, the other is personal.

Refining and reconnecting to your primary goal is critical for building a life of meaning.

Questions to work through:

  • What’s the biggest and most exciting goal you can dream up?
  • If that was your primary goal, what other goals stop being relevant?
  • What people or person could the bigger goal attract that would make it achieving it easier?

2. A Meaningful Past

Being a founder can sometimes feel like a full-contact sport. You can get hurt, through disappointment, bad luck, and even betrayal. That’s why painful events in the past need to be treated like a wound.

When we don’t process the past, unhelpful stories we tell ourselves to protect our ego can cause havoc in the present.

Treating the past means framing every single thing that happened in two ways:

  • A win: an accomplishment that we can celebrate.
  • A lesson: a failure that we learn from, that we can celebrate.

We leave everything else behind. If, for some reason, we can’t let something go, it means we haven’t learned something important from it. As my mentor used to tell me: failures will be repeated until learned.

This work can be done separately, but it’s even more powerful to do it in the context of a big goal. This way, the wins and lessons can be aligned to the vision that truly excites us.

Questions to work through:

  • What is the meaning of what you’ve been through?
  • How did those experiences serve you?
  • Where are they failing to serve you today?

3. A Meaningful Present

Here’s the thing: the future and the past don’t physically exist. They’re tools to help us act in the present.

Often, clarifying the meaning of a bigger future and a happier past makes changing the present obvious and necessary.

As founders, it’s easy to be driven entirely by the past: old goals, old activities, old habits. This stops us from growing. And a lack of growth is one of the fastest paths to feeling meaningless.

Most founders I work with don’t need to do more. They need the courage to do less.

Growth often requires us to:

  • Start doing something we haven’t done before
  • Stop doing something we’ve already mastered
  • Double down on getting even better at some things

The meaningful present is about making these changes — aligning how you spend your time with the future you’ve defined and the lessons you’ve drawn from the past.

Questions to work through:

  • What is the biggest bottleneck to making the big goal viable?
  • What do you need to stop doing—even if there’s a cost involved?
  • What do you need to delegate?

Happiness Isn’t Always Happy

A meaningful life isn’t always smiles and rainbows. It comes with difficulty, sacrifice, and discomfort. But it’s the thing that keeps you going when pleasure and engagement can’t.

If you’re a founder questioning what it all means, the answer isn’t to push harder or to quit. It’s to invest time in making meaning.

Start with the future. Let it reshape the past. And then rebuild the present around what actually matters.

Related Reading: 

 

Originally published on March 11th, 2026

 

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