TPG Exclusive: The Standard, Brussels officially joins World of Hyatt


World of Hyatt fans, rejoice! The Standard, Brussels, is now officially integrated into the company’s loyalty program.

In 2024, Hyatt acquired Standard International and its collection of super-chic hotels like The Standard, High Line in New York City and The Standard, Bangkok.

Now, The Standard, Brussels — which opened last year — is ready for World of Hyatt members to earn and burn valuable World of Hyatt points.

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Located in Brussels’ ever-changing Northern Quarter, the hotel is set in a reimagined 28-story building from the 1960s. Though ripe with towering office buildings, the business district is seeing “a new wave of design, cuisine and greenery,” according to The Standard, making it an ideal location for the hip hotel.

In the hotel, guests can enjoy one of 200 rooms and suites, which range from entry-level standard king rooms to long-stay apartments with kitchenettes and everything else one would need to feel right at home.

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Dining at The Standard, Brussels comes in three forms: Double Standard, serving American comfort food and Belgian classics for breakfast and lunch; Lila29, a rooftop restaurant serving amazing views, cocktails and Iberian food; and Lobby Bar, serving drinks and small bites from the afternoon until late night.

It’s also worth a visit to the Greenhouse, right next to Double Standard, for a walk through a beautiful, tree-filled space.

Throughout the year, the hotel also has a bustling schedule of activities and events, like rooftop dance sessions, live DJs and more.

“What I love about Brussels is that it’s unexpected, it’s one of those cities that quietly surprises you and really stays with you. I lived there for a couple of years, and my daughter was born there, so I have a deep personal connection to it,” Amar Lalvani, Hyatt’s head of lifestyle, told TPG. “It’s always been a place I’ve loved introducing people to because it still feels like a bit of a hidden gem, which makes this moment especially meaningful. As we continue to grow The Standard’s presence in Europe, having our Brussels location, which is also World of Hyatt’s first in the capital of Europe, makes this moment incredibly special.”

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To celebrate The Standard, Brussels integration into World of Hyatt, the program is offering two exclusive World of Hyatt Find experiences, on which members can use points to bid for a chance to win. The two experiences include:

Stay in Brussels, Shop Antwerp: A Belgian Fashion Escape

  • Step into the world of avant-garde elegance with an exclusive, one-time Belgian fashion escape
  • Enjoy a two-night stay at The Standard, Brussels, paired with a curated excursion to Antwerp including a tour of the MoMu Fashion Museum and a private shopping tour and styling session with $5,000 credit to spend at Antwerp Six designer stores
  • 200,000 American Airlines AAdvantage® miles are redeemable for the traveler to book their flights
  • Starting bid: 10,000 World of Hyatt points

City to Coast: The Ultimate Standard Europe Itinerary

  • Experience Europe through The Standard brand’s signature lens with a three-part trip across Brussels, London and Ibiza featuring bespoke stays and dining
  • The multi-city escape includes first-class train travel, seamless transfers throughout the journey and airline miles, allowing the winner to book their own flight to Ibiza at a time that suits them
  • Whether indulging in world-class cuisine, exploring dynamic local neighborhoods or unwinding by the sea, this is European travel, elevated
  • Experience includes a total of six nights, with a two-night stay in a Suite Spot at each of The Standard properties (Brussels, London, Ibiza), curated dining experiences in each destination, local transportation, a flight from London to Ibiza and first-class train travel from Brussels to London
  • 300,000 American Airlines AAdvantage® miles are redeemable for the traveler to book their flights
  • Starting bid: 10,000 World of Hyatt points

Both experiences are available for bidding through World of Hyatt points from May 8 to May 20, 2026.

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How to book The Standard, Brussels

Cash rates at The Standard, Brussels, start around $150 per night. As a World of Hyatt Category 4 hotel, award availability starts at 12,000 points per night.

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Recent Reviews


On most domestic flights, you’re allowed to bring fresh fruit in hand and checked baggage. This includes apples, bananas, pears, mangos, and other common fruit. They’re allowed even if they contain a lot of water, as is the case with melons and watermelons. Frozen or cut fruit (for example, fruit salad or fruit cups) are also allowed. 

You’re also allowed to eat them during the flight. In fact, some airlines even don’t count Tupperware containers with snacks towards the hand luggage allowance. This allows you to prepare snacks and fruits for your flight and not worry about the size limits for hand luggage.

Some fruit products are considered liquids, including fruit juices, jams, applesauce, and canned fruit. If packed in hand luggage, they must be in 3.4 oz (100 ml) containers or smaller and packed together with other liquids inside a 1-quart bag. Larger volumes are only allowed in checked bags.

It’s also worth noting that each security officer always has the final say on whether fruits are allowed. If they classify them as liquid because they contain too much liquid inside, you’ll most likely have to discard them at the security checkpoint.

I’ve never experienced any issues when traveling with fresh fruit. Nobody bats an eye when I bring them through security. People only start to notice them upon landing – when going through Customs and Immigration.

Traveling With Fruit Internationally

On most international flights, fresh fruits are banned from hand and checked baggage. The reasoning for this is that they may contain diseases, pests, or they themselves may be an invasive species. Each country wants to protect its ecosystems and agriculture from these risks, which is why transferring fresh fruit, meat, plants, soil, milk, and eggs, is prohibited.

This is enforced by Customs and Immigration – a checkpoint that you’ll have to go through upon landing after an international flight. Over there, they’ll ask you questions about your baggage, may ask you to fill out a form, and inspect your baggage. Any fresh fruit will most likely be confiscated and discarded.

This also applies to some domestic flights in the US. When flying to or from Hawaii, Puerto Rico, or the US Virgin Islands, most fresh fruit are prohibited. That’s because although technically they’re in the same country, they’re all islands with different, fragile ecosystems.

One exception is flights between Europe, the UK, and the EU economic zone. Fresh fruit are allowed on these flights if they originate in the EU, UK, or the EU economic zone. Another one is on flights between the US and Canada. Most common fruits are allowed there.

Dried and processed fruit don’t count towards these restrictions – they’re usually allowed even on international flights. This also includes roasted nuts, homemade food, granola bars, potato chips, and other processed items.

If you want to transfer fruit internationally (and if it’s prohibited), you’ll need to get a special document called Phytosanitary Certificate. Then you will need to apply to the Customs agency of the country you want to import it to and get approval.

How to Pack Fruit for Air Travel

For traveling, a good idea is to bring firm fruits that can’t get squished very easily. Some examples include apples, bananas, oranges, pears, grapes, mango, kiwi, and others.

For consumption during the flight, you should pre-cut them ahead so that you don’t make a mess. You can place them inside a foldable Tupperware container, which you can wash and pack in your bag when finished. Another idea is to pack them in disposable containers (from ice cream, store-bought berries, etc.), which you can throw out when done. But before packing it in your bag, put it inside a bag because liquids from fruit may spill from the container.

Remember that you’ll have to remove this container from your bag when going through security and place it in a separate bin. They ask to do this because food tends to clutter the X-ray scanners. So make sure to pack it somewhere on top, where it’s easily accessible.

Summing Up – Traveling With Fruit

Fresh fruits are some of the best snacks that you can take on a plane. They contain a lot of Glucose which will boost your energy, they’re healthy, and they taste good. Just be sure to finish eating them during the flight because they spoil quickly. If not, they’ll most likely be confiscated by the Customs agents upon landing.



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