TPG Exclusive: The Standard, Brussels officially joins World of Hyatt

World of Hyatt fans, rejoice! The Standard, Brussels, is now officially integrated into the company’s loyalty program.

In 2024, Hyatt acquired Standard International and its collection of super-chic hotels like The Standard, High Line in New York City and The Standard, Bangkok.

Now, The Standard, Brussels — which opened last year — is ready for World of Hyatt members to earn and burn valuable World of Hyatt points.

Located in Brussels’ ever-changing Northern Quarter, the hotel is set in a reimagined 28-story building from the 1960s. Though ripe with towering office buildings, the business district is seeing “a new wave of design, cuisine and greenery,” according to The Standard, making it an ideal location for the hip hotel.

In the hotel, guests can enjoy one of 200 rooms and suites, which range from entry-level standard king rooms to long-stay apartments with kitchenettes and everything else one would need to feel right at home.

Dining at The Standard, Brussels comes in three forms: Double Standard, serving American comfort food and Belgian classics for breakfast and lunch; Lila29, a rooftop restaurant serving amazing views, cocktails and Iberian food; and Lobby Bar, serving drinks and small bites from the afternoon until late night.

It’s also worth a visit to the Greenhouse, right next to Double Standard, for a walk through a beautiful, tree-filled space.

Throughout the year, the hotel also has a bustling schedule of activities and events, like rooftop dance sessions, live DJs and more.

“What I love about Brussels is that it’s unexpected, it’s one of those cities that quietly surprises you and really stays with you. I lived there for a couple of years, and my daughter was born there, so I have a deep personal connection to it,” Amar Lalvani, Hyatt’s head of lifestyle, told TPG. “It’s always been a place I’ve loved introducing people to because it still feels like a bit of a hidden gem, which makes this moment especially meaningful. As we continue to grow The Standard’s presence in Europe, having our Brussels location, which is also World of Hyatt’s first in the capital of Europe, makes this moment incredibly special.”

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To celebrate The Standard, Brussels integration into World of Hyatt, the program is offering two exclusive World of Hyatt Find experiences, on which members can use points to bid for a chance to win. The two experiences include:

Stay in Brussels, Shop Antwerp: A Belgian Fashion Escape

Step into the world of avant-garde elegance with an exclusive, one-time Belgian fashion escape
Enjoy a two-night stay at The Standard, Brussels, paired with a curated excursion to Antwerp including a tour of the MoMu Fashion Museum and a private shopping tour and styling session with $5,000 credit to spend at Antwerp Six designer stores
200,000 American Airlines AAdvantage® miles are redeemable for the traveler to book their flights
Starting bid: 10,000 World of Hyatt points

City to Coast: The Ultimate Standard Europe Itinerary

Experience Europe through The Standard brand’s signature lens with a three-part trip across Brussels, London and Ibiza featuring bespoke stays and dining
The multi-city escape includes first-class train travel, seamless transfers throughout the journey and airline miles, allowing the winner to book their own flight to Ibiza at a time that suits them
Whether indulging in world-class cuisine, exploring dynamic local neighborhoods or unwinding by the sea, this is European travel, elevated
Experience includes a total of six nights, with a two-night stay in a Suite Spot at each of The Standard properties (Brussels, London, Ibiza), curated dining experiences in each destination, local transportation, a flight from London to Ibiza and first-class train travel from Brussels to London
300,000 American Airlines AAdvantage® miles are redeemable for the traveler to book their flights
Starting bid: 10,000 World of Hyatt points

Both experiences are available for bidding through World of Hyatt points from May 8 to May 20, 2026.

How to book The Standard, Brussels

Cash rates at The Standard, Brussels, start around $150 per night. As a World of Hyatt Category 4 hotel, award availability starts at 12,000 points per night.

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Stacie Harris

Stacie Harris is a local resident and reporter of the Maple Grove area. Stacie reports on medicine and science for the Maple Grove Report.

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Recent Reviews

Can You Bring Flowers on Planes? (TSA 2023 Rules)

Airlines allow you to bring a bouquet of freshly-cut flowers on planes. But there are certain restrictions that you should know about.

Cut flowers are treated identically to any other plant. They’re allowed on domestic flights but not on most international ones. That’s because they may contain pests or diseases, or the flower species itself may be invasive. These bans exist because most countries want to protect their ecosystems from these risks.

Rules for Bringing Flowers on Domestic Flights

On almost all domestic flights across the world, you’re allowed to bring flowers in hand and checked baggage without any extra restrictions. If packed in hand luggage, they must be free of any water to be in line with the 3-1-1 rule for liquids in hand baggage. But other than that, there are no restrictions.

For example, when traveling within the US, TSA allows bringing flowers on planes. There only are some exceptions for flights to or from Hawaii, Puerto Rico, and the US Virgin Islands. That’s because they’re island states with unique and fragile ecosystems.

For example, Hawaii has banned the import of orchids, gladiolus, and a few other flowers. On flights to Puerto Rico and the US Virgin Islands, the rules are a bit more relaxed. Only citrus leaves and cotton plants are banned from flower bouquets.

Traveling with Flowers Internationally

Cut flowers are banned from many (but not all) international flights. The exact rules depend on each country’s agricultural and border/customs regulations. Generally, common flower species, like roses, lilies, peonies, and tulips are allowed if they’re free of soil, roots, and diseases.

Contrary to popular belief, airport security (before boarding the flight) doesn’t care about cut flowers. They don’t pose any security risks on the flight, so you’ll be allowed to pass through.

But upon landing, you’ll have to go through Customs and Immigration, which handles screening plants and animal products. You’ll have to declare that you’re transporting fresh flowers. You may be able to pass through, but not always. You won’t get into trouble for transporting cut flowers but you may be asked to discard them in the nearby trash bins.

On flights between the US and Canada, most flowers are allowed. A lot of common additions, like ferns, baby’s breath, and other ornamental grasses are also allowed.

On flights between the EU and the EU economic zone (EEZ), you’re also allowed to travel with freshly cut flowers. The only rule is that the flowers must originate from the EU (or EEZ).

If you’re dead set on transporting flowers to a certain country, you’ll have to go through some legal hoops. Most countries ask you to apply for a permit no later than 30 days before the flight. You’ll also need to get a Phytosanitary Certificate that shows the flower’s origins.

How to Pack Flowers for Travel

Prepare the bouquet. Cut off any excess leaves and shorten it as much as possible to save space.
Carefully wrap them in some newspaper.
When going through security, the flowers must be free of any water. So after going through security, dampen the cut ends to keep them from drying out. Go to a toilet in the airport and wrap a bit of damp toilet paper around the cut ends. Then put it all in a plastic bag and seal it with an elastic band.
Remember that flowers are always counted towards the hand baggage allowance. So they must follow the size restrictions for hand and checked baggage.
If possible, pack flowers in your carry-on bag. If you’re carrying them separately, place them in the overhead bins only after everyone else has already stored their bags. This will ensure that they won’t get squished.

Summing Up – Traveling With Flowers

Traveling with Flowers may seem complicated at first, but it actually isn’t. If you want to gift them to someone as soon as you land, you’re most likely allowed to do that. Bringing common, freshly-cut flowers, like roses, tulips, and lilies usually doesn’t cause any issues. Just be sure to transport them carefully and wrap the cut ends in damp napkins after going through security.

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