Google Is Betting Its Entire Future on AI. Will It Pay Off?


Google kicks off software season this week with The Android Show: I/O Edition. Across its announcements is one core message: Google is Gemini now, and Gemini is Google.

This isn’t news for anyone who’s done a Google Search or tried to write a paper in Google Docs recently. The company has been on an AI journey for a while, ramping up significantly over the past year. But even I was surprised at the depth to which Google was betting its future on Gemini.

Android 17 is the latest mobile OS that will likely be released this summer, with the new Samsung Galaxy foldables and Google’s Pixel smartphones. But you may come to know it better as the shell for Gemini Intelligence, a revamped AI assistant that can get to know you and run tasks without oversight. It’s a move that’s part of its plan to build a truly AI-first smartphone — a dream that not just Google is chasing. OpenAI is reportedly working on an AI agent-filled phone, and Perplexity and Deutsche Telekom have one, too.

Google also announced a new line of computers called Googlebooks. The new devices are built with Gemini at their core. Gemini is always lurking, with a new feature called magic pointer. A quick shake of your cursor and Gemini will pop up with contextual AI suggestions. If you’re hovering over an email with event info, Gemini will ask if you want it to add the info to your calendar. An accidental bump of your mouse will have Gemini asking if you want it to create an AI slop composite image of the pics on your screen. (How long until that gets unbearably annoying?)

The continued investment in AI isn’t surprising. Google has never been tentative when it comes to AI, for good reason. Its DeepMind research lab had years of machine learning and AI research under its belt, giving it a boost over other tech leaders like Microsoft and Meta. While I’m sure Google would’ve liked to have been responsible for the “ChatGPT moment,” it was prepared to meet that moment. 

What is surprising is the fervor and ubiquity with which it is integrating Gemini. Google is now betting its entire future on AI. And that bet seems to be based on the underlying assumption that we want all these AI-native devices and software. That hasn’t been true up to this point. 

CNET AI Atlas badge; click to see more

AI integrations in software programs have often been seen as additions, either welcomed or unwanted, not a major selling point. People who want AI to help with their online browsing or work use agents through chatbots like Claude or ChatGPT. Very few people are buying new devices to access advanced AI features — CNET found in 2025 that 3 in 10 smartphone buyers don’t find mobile AI helpful and don’t want to see more added. That’s thousands of potential Android phone owners. 

So is Google hoping this news will change our minds, or has it assumed it already has? I fear it’s the latter.

This news certainly isn’t great for those of us who are sick of seeing Gemini everywhere. I’m hopeful that some of it will be useful, and the rest of it can be disabled. (Though the ever-enraging presence of AI summaries in Google Search doesn’t give me much hope.) But this all poses a bigger question: If AI is all Google is now, what happens to the people who don’t want it?





Source link

Leave a Reply

Subscribe to Our Newsletter

Get our latest articles delivered straight to your inbox. No spam, we promise.

Recent Reviews


Lululemon clothing is being investigated for PFAS.Credit: winhorse / Getty Images
Lululemon clothing is being investigated for PFAS.
Credit: winhorse / Getty Images
  • The Texas attorney general is investigating whether Lululemon clothing contains PFAS, commonly known as “forever chemicals.”
  • PFAS are widely used for stain- and water-resistant products, but their long-term health effects are still not fully understood.
  • Experts say exposure from clothing is likely low, but there are some signs to tell if your clothes contain PFAS.

Texas Attorney General Ken Paxton announced Monday that his office is launching an investigation into whether clothing from the athleisure brand Lululemon contains per- and polyfluoroalkyl substances (PFAS), long-lasting compounds commonly referred to as “forever chemicals.” The investigation has thrust these chemicals—linked to a range of negative health outcomes and used in a variety of products—into the spotlight. Here’s what to know about the Lululemon probe, PFAS, and what it could mean for your health if these compounds are lurking in your clothing.

What's the Investigation About, Exactly?

According to a press release from Paxton’s office, the investigation will examine whether Lululemon’s clothing contains PFAS "that their health-conscious customers would not expect based on the brand’s marketing.” The office “will also review the company’s Restricted Substances List, testing protocols, and supply chain practices to determine whether Lululemon’s products comply with its stated safety standards,” the release continued.

Per the release, the allegations stem from "emerging research and consumer concerns."

Lululemon, meanwhile, denied using PFAS in its apparel, which includes leggings, workout tops, and casual athleisure wear. In an email to Health, a company spokesperson said: 

"The company phased out the substance in FY23, which had been used in durable water repellent products, a small percentage of our assortment. The health and safety of our guests is paramount, and our products meet or exceed global regulatory, safety, and quality standards. We require all our vendors to regularly conduct testing for restricted substances, including PFAS, by credible third-party agencies to confirm ongoing compliance.”

What Are PFAS?

PFAS is an umbrella term for a class of chemical compounds used in a wide range of everyday products, including furniture, carpets, paint, food packaging, and clothing. They’re often added to fabrics for their stain-resistant or water-repellant properties, said Alex LeBeau, Ph.D., MPH, CIH, a toxicologist, certified industrial hygienist, and owner of Exposure Consulting in Orlando, Florida.

These compounds—which number in the thousands—have been dubbed “forever chemicals” because they don’t break down easily and have been discovered in soil, air, water, and in animals. They’ve been found in humans, too. Nearly everyone in the U.S. has measurable amounts of PFAS in their blood, according to the Centers for Disease Control and Prevention. 

How Harmful Are PFAS?

Scientists still don’t fully know how PFAS affect human health. The chemicals can be particularly challenging to study because the category includes thousands of compounds, products contain varying levels, and exposure can come from many sources.

Two of the most widely studied PFAS—PFOS and PFOA—were phased out in the U.S. in the 2010s, LeBeau said. Those long-chain PFAS, which tend to accumulate in the body and stick around for longer, were largely replaced with short-chain alternatives, which are thought to be less bioaccumulative but may still raise health concerns.

Much of the research into PFAS has focused on what happens when people ingest them through water or food. A 2025 study found a link between PFAS in drinking water and increased incidence of digestive, endocrine, respiratory, and oral cancers. Still, LeBeau said that overall, “the health impacts are still up for debate in the scientific community.” Many human studies have produced mixed results, and much of the existing research has been conducted in animals.  

While it’s possible for PFAS to be absorbed through the skin from clothing, LeBeau said it’s not considered as concerning as ingesting the chemicals. “Dermal PFAS uptake does not appear to be a concerning PFAS exposure route into the body,” he said. “Limited animal studies have suggested that PFAS may permeate the skin, but skin impact may also depend on the PFAS chemical form.”

How to Know If Your Clothing Contains PFAS

There is no federal law requiring clothing manufacturers to stop using PFAS or disclose whether their products contain them. Although, some states have banned their use in apparel and other products, and many well-known brands have said they are voluntarily phasing them out—including Lululemon. 

While LeBeau said people should be most concerned about PFAS in their food and water, it's understandable to want to avoid potentially harmful chemicals altogether. Unfortunately, it's not always easy to tell whether clothing contains PFAS—but there are a few clues.

One is if a garment is labeled as being made with GORE-TEX or Teflon, both of which are PFAS-based materials. Clothing marketed as moisture-wicking, waterproof or water-repellant, or stain-resistant is also more likely to contain PFAS. It’s also a good sign if a brand explicitly labels a product or line as PFAS-free and that claim has been verified through third-party testing.



Source link